by Kevin Chong
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Puan Razida Hanim Razak, Trade Commissioner of Malaysia to China receiving the Haihe International Consumption Summit 2021 Bronze Award


China’s largest online and offline retailer, JD.com, awarded the Haihe International Consumption Summit 2021 Bronze Award to the Malaysia National Pavilion, owned by Malaysia’s JDMas Commerce (JDMas), for its excellence in promoting local brands and products to the China market.

The Trade Commissioner of Malaysia to China, Puan Razida Hanim Razak, represented the Malaysia National Pavilion to receive the award in conjunction with the JD International Festival, in China. Over a dozen countries from Europe, Asia, North America, Latin America, and Oceania participated in the event this year to triumph as the most outstanding e-commerce country. Malaysia put up an astounding performance this past year and was extended the bronze award along with two other countries – Peru and Azerbaijan.

The Malaysia National Pavilion showcases local brands and products from nearly 100 brands, including – Nestle, Julies, F&N, Maxwell Pharma, Sister’s Crispy Popiah, Syed Ezeefood, Bae-Bae, Sun Fong, Sunta, Rasa Rosz, among others. During the 5-day event held from 20-24 October 2021, JDMas managed to obtain a total export sale of over RMB 2 million.

China consumers purchasing Malaysian Products

The JD International Festival 2021 is a prelude to the 11-11 singles day promotion that commences in November, where JDMas will feature a series of promotions and attractive bulk packages for food & beverage, mother & baby, and personal care products. Through the Singles Day promotion, JDMas Commerce targets sales of RMB3 million GMV.

Malaysia National Pavilion Booth

“JDMas focuses its initiatives to help broaden and expose Malaysian brands and products to international markets. This award is not only proof that our efforts has paid off, but also that there is untapped potential and demand for Malaysian products abroad. We are ready to go all-in to bring local brands forward in the e-commerce market, and ensure an easy process of getting on-board through Government initiatives such as – Go eCommerce OnBoarding and Belanjawan 2021,” said Datuk Bruce Lim, Managing Director of JDMas Commerce.


Datuk Bruce Lim, Managing Director of JDMas Commerce


Merchants on JDMas also enjoy various incentives from Matrade such as Digital Marketing Training under eTrade and eBizlink. Visit https://www.jdmas.my/ for more information.

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