SajaBoys standee at K-Pop Demon Hunters POP-UP in 1 Utama.
Malaysia’s pop culture scene is getting a high-voltage boost as Netflix brings the official “KPop Demon Hunters” POP-UP to 1 Utama Shopping Centre, transforming the mall into a bold, immersive universe where K-pop stardom collides with supernatural action. Running from 25 December 2025 to 18 January 2026, the pop-up welcomes fans daily from 10am to 10pm at GF Luxe, G325.
KPop Demon Hunters follows a superpowered girl group that balances chart-topping fame with a secret life slaying demons. The film has become a pop culture sensation, fueled by a soundtrack of global hits including “Golden”, and is currently streaming exclusively on Netflix.
Developed in collaboration with Netflix and operated by b.stage, the pop-up experience is designed as more than a retail activation. It places fans directly inside the aesthetic and attitude of KPop Demon Hunters, a Netflix hit that merges high-energy music, stylized action, and larger-than-life characters. The space channels the title’s fun, fierce, and fantastical identity through striking visuals and carefully curated experiences.
One of the merchandise sold at Demon Hunters POP-UP in 1 Utama.
Official Merchandise, Exclusively Curated
At the heart of the pop-up is a comprehensive merchandise lineup inspired by the film’s most recognizable characters, including HUNTR/X and the Saja Boys. Fans can shop exclusive apparel, accessories, badges, stationery, and limited-edition collectibles, items designed to resonate with both K-pop enthusiasts and pop culture collectors.
One of the merchandise sold at Demon Hunters POP-UP in 1 Utama.
Instagram-Ready Theme Photo Zones
The pop-up also features dedicated photo zones styled after key scenes and fan-favorite characters from the film. Built with social sharing in mind, these spaces are tailored for photos, reels, and TikTok content, reinforcing the title’s digital-first, youth-driven appeal.
An Immersive Cinematic Experience
A highlight of the activation is its immersive room, where action-packed sequences and character spotlights from KPop Demon Hunters play out in a dynamic, visually engaging environment. The installation brings the animated world to life, offering fans a deeper emotional connection to the story and its characters.
For more details, visit www.1utama.com.my.
