With a wide and healthy smile, Jenn Chia kicks off the Listerine® Swish & Snap campaign, inviting everyone to rethink what it really means to care for their mouths beyond just brushing.
Listerine, one of Malaysia’s most widely recognized oral care brands, has launched its ‘Swish & Snap’ campaign in collaboration with Watsons Malaysia, aiming to raise awareness of the importance of daily mouthwash use as part of a comprehensive oral hygiene routine.
The campaign kicked off at Kenny Hills Baker, The Park @ TRX on the 23rd to 29th of June, where oral health advocates, media, and brand partners gathered to experience an interactive, educational activation designed to shift public perception of mouthwash from an optional step to an essential daily habit.
(From L–R): Josephine, Senior Brand Manager Kenvue MYSG, Dr Kayla Teh, Frances Anne Velante, Head of Marketing Kenvue MYSG, Danny Hoh, Chief Operating Officer Watsons Malaysia, Carrol Tan, Head of Trading, Watsons Malaysia, come together to celebrate healthier smiles for all Malaysians.
“As a brand, Listerine has more than 135 years of clinical studies and scientific support with clinically-proven essential oils at the core of our formulations that power the efficacy of our products,” said Frances Anne Velante, Head of Marketing for Listerine Malaysia & Singapore. “This year we are excited to be able to partner with Watsons Malaysia again to bring the Swish & Snap campaign to all Malaysians, for an in-depth understanding of the science behind why adding mouthwash is essential to our daily oral care routines.”, she added.
Backed by over 135 years of scientific research, Listerine is using this campaign to reinforce its evidence-based approach to oral health. The brand cites studies showing that using Listerine Total Care twice daily can provide up to five times more cleaning power compared to brushing and flossing alone.
As part of the campaign, Listerine and Watsons are also working to collect 5,000 photos of “#HealthySmiles” from users across Malaysia through upcoming on-ground and digital activations throughout the year, highlighting not only awareness but participation in better oral health practices.
Head of Marketing Kenvue MYSG, Frances Anne Velante, shares how the Listerine® Swish & Snap campaign plays a part in an ongoing commitment to drive more Malaysians to include mouthwash into their daily oral care routine towards better oral health.
The first public activation of the campaign was with a pop-up experience featuring three interactive zones: a Science Zone with a live plaque-check demonstration highlighting how Listerine targets bacteria and plaque, a Swish & Snap Zone where guests can try the product and capture a photo moment and a Redemption Corner offering exclusive gifts for participants who complete the experience.
In an effort to support public health education, dentist Dr. Kayla Teh and long-time Listerine fan Jenn Chia joined the launch for a down-to-earth discussion on how small daily habits such as brushing, flossing, and rinsing for 30 seconds, twice a day, can lead to significant improvements in oral health. The session emphasized how Listerine’s clinically-proven essential oils reach bacteria that brushing alone may leave behind, including those responsible for bad breath.
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