Getha’s Dark Secret launch at The Aurum, TRX.
Luxury bedding provider Getha has introduced its latest innovation, the Transforme Miracle Latex Collection, marking a significant advancement in the use of natural materials for sleep health. Officially launched at The Exchange TRX Mall under the theme “Getha’s Dark Secret,” the collection is the result of eight years of research and development focused on enhancing the properties of natural latex through the infusion of graphite and carbon-based elements.
The new range features the world’s first bedding products to combine Graphite+ natural latex, dubbed “Miracle Latex,” with BioCool fabric. Project Director Kevin Tan explained that this combination addresses common sleep disruptions in tropical climates. By utilizing graphite—a natural form of carbon known for its thermal conductivity—and pairing it with Malaysia’s first 100% natural cooling fiber fabric, the collection significantly improves heat dissipation and airflow. This allows users to maintain a comfortable body temperature without heavy reliance on air conditioning.
With Malaysia’s first 100% natural cooling fiber fabric, the collection significantly improves heat dissipation and airflow.
Beyond temperature regulation, the technical performance of the Miracle Latex offers a distinct advantage in durability and support. Tests conducted by the Malaysian Rubber Board confirmed that this material is 1.5 times more elastic than standard natural latex and four times more elastic than conventional synthetic mattress materials. These properties translate to better pressure relief and body alignment, which Tan noted are essential for deeper rest, improved immunity, and full-body recovery.
To provide a clear view of the new lineup, Getha has released the following pricing structure for the collection:
| Product | Size | Retail Price (RM) |
| Transforme Miracle Latex Mattress | King | 8,999.00 |
| Queen | 7,999.00 | |
| Super Single | 5,599.00 | |
| Single | 4,799.00 | |
| Transforme Miracle Latex Bolster | – | 599.00 |
| Transforme Miracle Latex Pillow | – | 499.00 |
| Miracle Latex Pillow (Entry Level) | – | 399.00 |
| Getha Elevate Bed Frame | – | 10,999.00 |
Complementing the mattress collection is the new Elevate Bed Frame, which introduces a practical solution for handling heavy, high-quality latex mattresses. The frame features a German hydraulic motor that allows the mattress to be elevated at the touch of a button, simplifying the process of changing bedsheets. This automated system also reveals a hidden storage compartment, blending the brand’s traditional focus on natural materials—including a 100% natural latex padded headboard—with modern functional design.
A closer look at the Transforme Miracle Latex collection.
Getha’s consistent push for innovation has not gone unnoticed on the global stage. The company recently secured its tenth consecutive Brand of the Year Award in the Furniture – Mattresses and Bedding category at the World Branding Awards. This recognition, previously held at venues such as Kensington Palace and the Osaka City Museum of Fine Arts, highlights Getha’s standing as a leader in the international bedding industry and validates its ongoing investment in sleep science.
The Transforme Miracle Latex Collection is currently being introduced with a 35% discount and a trade-in program offering rebates up to RM1,500. This launch reflects Getha’s broader mission to provide a cleaner, safer, and more hygienic sleep environment through the integration of anti-static protection and Nano Silver antibacterial technology, ensuring that high-end sleep solutions remain accessible to the Malaysian public.
For more information, visit getha.com.my.
