NIVEA is redefining an often-overlooked area of skincare. On September 9, 2025, in Petaling Jaya, the brand introduced its Derma Control range, a new line of deodorants powered by Micro Hyaluron and vitamins. The launch positions underarm care as more than just hygiene, but as an extension of modern skincare routines that prioritize both health and confidence.
The underarm area is frequently exposed to shaving, waxing, friction, and irritation, making it one of the body’s most delicate regions. Recognizing this, NIVEA has developed formulations that go beyond odor protection, addressing concerns such as dryness, uneven tone, and sensitivity. The products are designed with Micro Hyaluron, a popular ingredient in facial care known for hydration and skin barrier support, combined with vitamins B5, C, and E for nourishment.
Dr. Chris Vierhaus giving a speech on the launch
Explaining the direction behind the launch, Dr. Christopher Vierhaus, Country Manager of Beiersdorf Malaysia & Singapore, said, “NIVEA Derma Control range transforms deodorant into daily underarm skincare. Consumers today expect more than basic protection; they seek effective yet gentle solutions that care for their skin. Our innovation reflects this shift. We are proud to champion the growing trend of skinification in the deodorant category, reinforce our commitment to skin health through everyday care, and lead the way in underarm wellness.”
Medical experts Dr. Frank and Dr. Edde Ramli also shared insights at the event, highlighting how underarm skin is just as prone to stress as the face. They noted that integrating Micro Hyaluron into deodorant is a progressive step in addressing modern skincare needs, and emphasized the importance of treating underarm care as a vital part of daily routines, particularly for women who shave regularly.
Celebrating the launch of Nivea’s new lines of deodorants
The launch was framed not only as a scientific innovation but also as a cultural moment. Guests at the event experienced dance performances, a fashion showcase, and conversations around body confidence, highlighting the idea that self-care should extend to every part of the body.
Local personalities offered their own perspectives on the products. Sweet Qismina said, “As someone constantly on-the-go, under bright studio lights and hot weather, I need a deodorant that works overtime. The Derma Control Defend deodorant not only keeps me confidently dry and fresh, but it also protects my skin against discomfort. I feel so safe and comfortable applying it every day.”
Sherlyn Heon shared: “I have extremely sensitive skin, especially after shaving. Thus, all the while I had concerns about applying deodorant on my underarms, as I am not sure if the ingredients and contents of any deodorant will worsen my skin condition. However, Derma Control Restore has been a lifesaver; it is so gentle. I believe that the well-known ingredient Micro Hyaluron, which has been infused in the deodorant, can soothe and calm my skin. I use it just like my skincare for my underarms.”
Showcase of the 1st Hyaluron Skin Care Deodorant
JE Pong added: “I’ve always felt self-conscious about post-shaving marks, as my skin often looked dull and rough. The Derma Control Bright Repair has really helped reduce the stubborn dark marks on my underarms. Now my skin has become more radiant and smoother, and I’m back to wearing sleeveless outfits with confidence.”
The Derma Control line comes in three variants designed for different needs. Defend strengthens skin’s defense and firms it with Pro-Vitamin B5. Restore, available exclusively at Guardian, incorporates Vitamin E to soothe very sensitive skin. Bright Repair uses Vitamin C to target uneven tone and post-shaving marks, improving radiance within days.
With this launch, NIVEA reframes deodorant as more than functional protection, positioning underarm care as part of holistic skincare, complete with hydration, brightening, and barrier support. It marks a step towards what experts describe as the “skinification” of everyday routines, where no part of the body is left out of the conversation on wellness and confidence.
For more details, visit www.nivea.com.my.
