From left, Mr John Low, GINTELL Chief Operation Officer, Dato Jalaluddin Hassan, GINTELL product ambassador, Carrie Lee, Founder of Miss CosmoWorld, Datuk Michael Lee, CEO of MyHometown Media, Mr Cheong Wai Kit, Disney representative.
GINTELL strengthened its position in Malaysia’s wellness-tech market with the launch of its S9 MAXX Massage Chair, the Limited-Edition Stitch Neck Massager, and the Disney & Marvel Premiere Collection Showcase at Glasshouse at Seputeh. Held on 11 November 2025, the gathering brought together GINTELL leadership, BYD partners, Disney representatives, media, KOLs, and invited guests, underscoring the brand’s continued momentum in innovative retail experiences.
The afternoon opened with a warm welcome and an exclusive video capturing key moments from the ongoing GINTELL × Disney collaboration, setting the stage for the official unveiling of the S9 MAXX Massage Chair. Senior representatives from GINTELL, BYD, Disney, and invited VIPs joined the launch ceremony, followed by a showcase of the full-unit S9 MAXX model.
Designed for today’s health-conscious consumers, the GINTELL S9 MAXX Massage Chair integrates AI-ROVO™ technology and eight AI-Yoga Stretching Programs that simulate cycling and riding motions to improve flexibility and core strength. Its 4D Roller Balls, capable of adjusting automatically with up to ±15 cm roller protrusion, deliver deeper, more precise muscle relief, underscoring the brand’s continued push toward intelligent wellness engineering.
The celebration progressed with the GINTELL Grand Giveaway Finale, featuring the Top 10 finalists from the brand’s Parents’ Day Campaign, where customers who spent a minimum of RM3,000 qualified for the draw. One participant walked away with the Grand Prize, a brand-new BYD Sealion 7, while others received GINTELL massage chairs and treadmills.
GINTELL later introduced its second product highlight of the day, the Limited-Edition Stitch Neck Massager, kicked off with a vibrant Hula Dance performance before senior representatives returned to the stage for the official launch and video preview.
The Guest of Honor and VIPs on the launching ceremony.
A key attraction of the day was the debut of the Disney & Marvel Wellness Showcase, marking another milestone in GINTELL’s collaboration with Disney, which began in April 2024. Open to the public, the showcase invited visitors to test the products, collect Limited Edition Marvel keychains, and capture photo moments at the themed display zones.
The curated lineup included Limited-Edition Marvel and Disney massage chairs such as the Spider-Man Massage Chair, Black Panther Wellness Chair, Iron Man Red Wellness Chair, Iron Man Black Exclusive Massage Chair, Disney Mickey Fantasia Wellness Chair, and Disney Mickey Mouse & Minnie Mouse Portable Wellness Massagers, reflecting GINTELL’s ability to merge iconic storytelling with lifestyle wellness solutions.
As the brand continues to elevate its customer experience strategy, GINTELL is offering a Buy 1 Free 1 Promotion, giving shoppers access to two massage chairs from RM4,988 for a limited time.
For more details, visit www.gintell.com.
