JABRA REDEFINES TRUE WIRELESS TECHNOLOGY FOR 2021 WITH MULTISENSOR VOICE TECHNOLOGY & SHAKEGRIP

by Kevin Chong
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Jabra Elite 7 ProJabra has announced their new line of ‘Elite’ true wireless headphones consisting of the Elite Pro, Elite Active and core Elite lines. This time, they have come back with more to offer compared to the previous generations including enhanced call performance from the MultiSensor Voice technology, ShakeGrip – for those with active lifestyles, and so much more.

The redefined Elite range signifies the latest breakthrough in true wireless technology, where each one is specifically engineered to reinvent the true wireless experience as we know it, by introducing new and unique technologies optimised for specific use cases in a sleek and modern design.

Despite the additions to the Elite series, one that stands above the rest is the Jabra Elite 7 Pro. Delivering ultimate call clarity with its cutting-edge voice pick up (VPU) sensor. Jabra’s expertise in developing intelligent algorithms resulted in the engineering of one of the first consumer earbuds that use this hybrid technology.

Similar to other high-end earbuds and headphones, the Jabra Elite 7 Pro features adjustable Active Noise Cancellation (ANC) for a fully immersive experience. It is also relatively smaller in size in comparison to the popular Jabra Elite 75t. Jabra uses its database of 62,000 unique ear scans to create a map of the average human ear and use the insight to completely redesign the earbud.

The other variation for sports enthusiasts is the Jabra Elite 7 Active that shares many similar features with its pioneering counterpart – Jabra Elite 7 Pro. To meet the needs of those who live an active lifestyle, the Jabra Elite 7 Active uses their unique understanding of the ear, the use of liquid silicone rubber, and a wing-free design as well as ShakeGrip coating that is designed to provide ultimate comfort and fit with each movement.

Jabra Elite 7 Active

Daniel Yeow, Sales Director, Retail & Online, Southeast Asia, Taiwan & Hong Kong at Jabra, said, “Consumers today seek products that not only offer advanced audio experience but also those that enable their on-the-go lifestyle. We are thrilled to announce our new Elite range, which is a perfect combination of premium-ness comfort and stand-out features such as MultiSensor Voice, ShakeGrip technology, delivering an unmatched call and music experience. One that truly reflects Jabra’s advancement in the true wireless segment”


The Elite 2, Elite 3, will be available from September, whilst the Elite 7 Pro and Elite 7 Active will be available in Q4 of 2021. All products will be available at selected retailers at and Jabra’s official e-stores at Lazada and Shopee. They are priced as follows:

  • Elite 7 Pro: RM999
  • Elite 7 Active: RM899
  • Elite 3: RM389
  • Elite 2: RM299

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