Signing of the MoU
The Malaysia Retail Chain Association (MRCA) and HELP University have entered into a Memorandum of Understanding (MoU) during the Franchise Expo Malaysia (FEM) 2024 to collaborate on a joint program and learning modules valued at up to RM 2 million. This initiative aims to enhance the skills of MRCA members’ employees, promoting continuous learning and preparing them for technological advancements and the impact of AI.
FEM 2024 marks its 7th edition since its inception in 2016 and has grown into one of Southeast Asia’s largest franchise expos, expected to draw over 15,000 visitors over the next three days. Themed “Invest In The Future,” the event highlights the intersection of technological innovation and entrepreneurial excellence. Franchising is pivotal in this evolution, offering a proven business model that minimizes risk and provides ongoing support.
YBrs En Raja Badrulnizam Raja Kamalzaman Senior Director – Strategic Planning, MATRADE
Featuring more than 400 booths, FEM 2024 presents diverse franchise opportunities spanning food and beverage, education, healthcare, beauty, fashion, and more. As franchisors pursue international expansion, the global franchise market anticipates significant growth, with master franchisors from over 10 countries participating this year, including China, Singapore, Indonesia, and Taiwan.
Alongside the expo, the MRCA Retail Conference 2024 took place at the Mandarin Oriental Hotel on July 12. Themed “Post-Pandemic Retail Challenges & Transformation,” the conference featured keynote addresses by Ajith Kumar, TikTok Country Lead for Growth Partnerships in Malaysia, and Song Hoi See, founder and CEO of Plaza Premium Group.
Officiation of FEM 2024
This year’s conference hosted 10 industry experts discussing key topics such as Brick & Mortar Retail Challenges and Transformation, Strategies for F&B Industry Amid Global Sentiment, and Expanding Business Through Franchising. Despite the challenges posed by the COVID-19 pandemic, the retail sector grew by 8% in 2020 and continues to show promise, driven by factors such as a growing middle class, rising demand for convenience, and accessible funding.
