Dato’ Norman Abdul Halim, CEO of KRU Corp Sdn Bhd (left), and Syed Sadiq Obaidi Albar Syed Hamid, CEO of Unity Trust Berhad (right) commemorating the partnership with a golden handshake, witnessed by Tengku Hishammudin Zaizi (center)
KRU Group of Companies, through its subsidiary Kruniverse Sdn Bhd, has announced a strategic partnership with Unity Trust Berhad to drive the growth of its hospitality and lifestyle ventures across Shah Alam and Klang.
Positioning itself as a future leader in entertainment-themed tourism and technology-driven hospitality, Kruniverse will lead the development of several landmark projects in collaboration with local authorities and industry stakeholders.
“As the new arm of KRU Group, Kruniverse is in the right place and time to expand our hospitality and lifestyle offerings by leveraging KRU’s intellectual properties, AI-driven technology, and big brand status,” said Y.M. Tengku Dato’ Dr. Hishammuddin Zaizi bin Y.A.M. Tengku Bendahara Azman Shah Alhaj, President of the Board of Directors, Kruniverse Sdn Bhd.
The company’s Klang Valley expansion is projected to raise RM50 million over the next three years, supported by a mix of innovative funding mechanisms. To strengthen investor confidence, Kruniverse has formalized a governance and oversight partnership with Unity Trust Berhad, a trusted institutional platform known for its expertise in trust management.
“”The partnership with Unity Trust Berhad marks a pivotal milestone in our journey to scale up our operations while maintaining the highest standards of governance. Our goal is not only to elevate the visitor experience but to build a sustainable ecosystem that empowers local businesses and communities.” said Dato’ Norman Abdul Halim, CEO of KRU Corp Sdn. Bhd.,” said Dato’ Norman Abdul Halim, CEO of KRU Corp Sdn Bhd.
Unity Trust Berhad will serve as an independent governance partner, safeguarding stakeholder interests and ensuring compliance as Kruniverse transitions into a professionally governed, data-driven company. “This collaboration supports Kruniverse’s objective to evolve from a family-owned business into a sustainable, data-driven, and professionally governed organization that is structurally aligned with best practices for a future public listing,” said Syed Sadiq Obaidi Albar Syed Hamid, CEO of Unity Trust Berhad.
With its first project slated for launch in November 2025, the collaboration sets the stage for Kruniverse’s next phase of expansion, underpinned by strong governance, accountability, and long-term stakeholder value.
For more information, please visit https://www.kru-group.com/
