Malaysia’s homegrown ice cream brand Inside Scoop has launched the second edition of its Lokal Legends collection, introduced in conjunction with the nation’s 68th Merdeka celebrations. The campaign features six new creations developed in collaboration with iconic local brands, reinforcing Inside Scoop’s position as a company built on nostalgia, creativity, and community partnerships.
Founded in Bangsar in 2013, Inside Scoop has built its reputation on flavors rooted in Malaysian identity, having created more than 200 varieties inspired by snacks, drinks, and desserts familiar across generations. The Lokal Legends 2025 line-up continues that journey by transforming everyday favorites into premium handcrafted ice cream:
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Gardenia Twiggies Choc-A-Lot – milk chocolate ice cream layered with bite-sized Twiggies.
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GSC Caramel Popcorn – popcorn ice cream swirled with salted caramel and buttered pecans.
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Julie’s Le-mond Lemon – zesty lemon ice cream blended with Le-mond Lemon crackers and citrus curd.
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Beryl’s Gula Melaka Chocolate – gula melaka chocolate ice cream with cracked chocolate and crumble.
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ZUS Coffee Spanish Latte – espresso-based milk ice cream with condensed milk and crunchy chocolate-coated cones.
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Farm Fresh Choco Malt Kaw – bold chocolate malt ice cream with fudgy swirls and choco malt soil.
“This year’s Lokal Legends is a love letter to Malaysia,” said Edmund Tan, Co-Founder of Inside Scoop. “We’re proud to collaborate with brands that Malaysians have grown up with – from movie-night favorites to childhood snacks – and turn them into something uniquely ours. Every scoop is handcrafted here in Malaysia, a celebration of the creativity and community that define us.”
Now with more than 60 outlets nationwide, Inside Scoop continues to position itself as a modern Malaysian success story, showing how brand collaborations can expand reach and strengthen emotional connections with consumers. This year’s campaign also includes custom cup sleeves designed in each partner’s colors, along with a limited-edition Lokal Legends Party Pack priced at RM68.
The Lokal Legends 2025 collection will be available at all Inside Scoop outlets nationwide from August 18 to September 21, 2025.
For more information on the new flavors and Inside Scoop’s latest offerings, follow @myinsidescoop on Instagram/Facebook and @insidescoopmy on TikTok.
