Bake With Yen stores decked out with Everyday Low Price displays, to make it easier for customers to find their baking essentials.
Throughout the pandemic, Malaysia has seen a steady increase in the number of bakers since COVID-19. To aid Malaysians who turned to baking as a hobby or a new source of income, Bake With Yen (BWY) implemented a major price initiative, “BWY Everyday Low Price” to ease the burden of rising food costs ahead of the annual World Baking Day that took place on 17 May.
Bake With Yens Group CEO, Alexandre Rosso, at the new Taman Megah Superstore.
“Globally, the entire retail industry is facing supply chain challenges, as well as rising input costs.” Alexandre Rosso, BWY Group Chief Executive Officer, said. “Managing this is a priority for BWY as we see it as our responsibility to help the baking community in Malaysia navigate these price increases without compromising the quality of their bakes or their ability to earn an income. “
BWY stores in Sabah & Sarawak feature a host of local favourites.
Committed to easing the burden of bakers, BWY carried over 4,000 products at their 92 stores nationwide including international and local brands at different price ranges with Halal-certified and HACCP global food safety requirements met. Common goods included the cheapest butter in the market today, Ausicows, along with Cottura, Good Earth Nuts & Fruits and many more. Adding to that, BWY’s range also included 50 premixes for those with busy lifestyles.
Butterich Butter Blend, one of the several in-house BWY brands that offer exceptional value.
“Our primary focus is always to remain relevant to bakers nationwide. This means ensuring they have the products they need, at affordable prices, in locations convenient to them. In the current operating environment, we are using our economies of scale to source the products bakers need at the best possible costs. This is an ongoing challenge, but we believe our size and scale give us an advantage. And we are passing these cost savings on to customers in the form of our Everyday Low Price commitment.” added Rosso.
