Cocktail making station at Boozefest 2022.
With Malaysia’s Food and Beverage (F&B) industry and alcohol sector powering through the challenges while the country opens for its economy, Eatcosys, a multi-disciplinary foundation company, breaks through the borders by launching it’s first F&B festival BoozeFest Kuala Lumpur through its subsidiary brand – Boozeat.
Bombay Sapphire at Boozefest 2022.
The event focused on elite spirits and wines, as well as a gourmet menu at the InterContinental Hotel Kuala Lumpur. Brands such as Singleton, Bombay Sapphire, Perrier-Jouet, Botanist Gin, and many more were collaborators for Boozefest, supplying and showing off their wide variety of established blends. A highlight during Boozefest included the bidding of 12 bottles of the Royal Salute 21-Year-Old Richard Quinn Edition which used 31 fine malts to indulge drinkers in an exquisitely floral finish.
Dewars at Boozefest 2022.
Eatcosys also partnered with local restaurants, bars, and cafes such as The Crane KL, Terra Bar KL, Halley Dim Sum, and Union Artisan Coffee specifically for the festival with alcohol-infused tapas, dim sum, cakes, and pastries.
JF Dominic at Boozefest 2022.
“BoozeFest Kuala Lumpur is a platform for brand owners, distributors, and wholesalers to boost their brands’ visibility, widen their customer base, and offer a value-for-money experience to pandemic fatigued consumers,” suggests Tham Lih Chung, Founder and Group Chairman of Eatcosys Sdn. Bhd. “The festival is aligned with the Eatcosys mission to reinvigorate the F&B sector post-pandemic while building a robust ecosystem to uplift our communities and stakeholders. Last December, we launched Malaysians Eat Out (MEO) via the FoodAdvisor app to simultaneously encourage dine-ins and provide brand visibility and discoverability for F&B operators.”
The festival offered attendees unlimited tastings of over 30 brands of top quality whisky, wine, and cocktails along with a series of exclusive masterclasses and cocktail making sessions by connoisseurs to acquire a deeper appreciation for the alcohol industry and drinking community.
