by Rajwin Paul Singh
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Group Photo at The BrandLaureate BestBrands Awards 2021-2022

The BrandLaureate BestBrands Awards 2021-2022 was recently hosted by The World Brands Foundation (TWBF) to celebrate and recognize commendable personalities and brands that are market leaders in their respective industries. 

The greatest QUEST for your BRAND is to be GREAT. TO BE GREAT AGAIN! – was the official theme of the gala dinner with reference to the brands that survived the pandemic. The BrandLaureate BestBrands Awards 2021-2022 featured exceptional brands which have persevered in the face of the pandemic, resilient in building their brands, lifting the economy, and helping citizens in need.

Dr. KKJohan, World President of The BrandLaureate

Dr. KKJohan, World President of The BrandLaureate, in his message encouraged all brands to never give up on their quest of greatness. “Never give up on your quest. And if you have lost your brand leadership or market share, work on it. Regain it with new strategies as market forces have changed considerably in the new normal. Never lose hope and never give up.” He also encouraged all brands to maintain their quest to be greater and better. “Guard your brand zealously and ensure that it does not lose its positioning. Never rest on your laurels of success. “


Esteemed brands such as Chow Tai Fook Jewellery Group in Lifestyle – Premium Jewellery, Great Eastern Life Assurance (Malaysia) Bhd in Insurance and UMW Holdings Bhd as a leading Industrial Conglomerate were recognized with The BrandLaureate Brand Of The Year BestBrands Awards.


On the other hand, The BrandLaureate BrandLeadership Awards was included as a special category to celebrate great leaders who have developed their brands and business to be industry leaders. This award honoured YBhg Dato’ Azmir Jaafar, Managing Director & Local Operating Partner of Gerbang Alaf Restaurants Sdn Bhd, a local partner of McDonald’s Malaysia; Encik Mohd Muazzam Mohamed, CEO of Bank Islam Malaysia Bhd; Ms Cheryl Lee, Managing Director of Societe Francaise De Cosmetique Sdn Bhd; Encik Syed Ahmad Muzri Syed Faiz, Managing Director of Jaguar Land Rover (M) Sdn Bhd; and Dr. Rayney Azmi Ali, CEO of Kumpulan Medic Iman Sdn Bhd.

Group Photo at The BrandLaureate BestBrands Awards 2021-2022

In an effort to encourage brands to take on the mission of building the nation’s brand for further international reach and increased global recognition, TWBF champions the theme- One Nation, One Vision, One Brand as we celebrate Malaysia’s 65th year of independence. The Nation’s Pride was included as a significant category in conjunction with the theme to celebrate the honourable contributions that exemplary brands have made in nation building. The prominent recipients of this award include Bonia, IJN, UKM, Putrajaya Holdings, MRC, Sungei WangPlaza, and many more.


The BrandLaureate BestBrands Awards 2022 categories also includes Iconic BestBrands Awards, Most Valuable Brand, Brand Influencer and Corporate Brand Excellence. Some notable recipients of these awards include Acer, Bank Muamalat, Zurich Malaysia, CE Technology Berhad, Antabax, Naturel, One Medicare and many more.


The BrandLaureate Awards have also broken fresh ground as the FIRST AWARD FOUNDATION to introduce an Award NFT for winners. The Laureate League (TLL) team will help Brands Brand in the Metaverse, aiming to be a legendary NFT Marketplace and Launchpad for corporates, artists, musicians and creative beings to promote and set up their Own NFTs for sale virtually to a global audience.



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