by Rajwin Paul Singh
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The Ministry of Tourism, Art and Culture (MOTAC) under its agency, Tourism Malaysia, recently launched ‘Shop & Be Rewarded 2.0’ alongside the Miss SHOPhia Go Travel 2022 exhibition in an effort to boost domestic travel.

The ‘Shop & Be Rewarded 2.0’ campaign is a part of the Tourism Recovery Plan 2.0 (PRE 2.0) which offers e-voucher redemptions to Malaysians under the Special Interest Tourism Clusters which covers the shopping segment with the collaboration of Malaysian Shopping Association (PPK). With the continuation of the Economic Stimulus Package (PRE 1.0), ‘Keluarga Malaysia’ will receive incentives in the form of discounts, vouchers, and rebates.

Tourism, Arts, and Culture Minister Datuk Seri Nancy Shukri said that a total of 66,666 vouchers worth almost RM2 million have been offered for early redemption throughout the campaign period. The campaign runs in two parts – Part 1 from 20 August to 4 September 2022 whereas Part 2 will be from 22 October to 6 November 2022.

“The exciting part of this year’s campaign is that customers will be able to redeem e-vouchers twice, one for each part of the campaign,” Nancy said. Under the ‘Shop & Be Rewarded 2.0’ campaign, customers could potentially redeem e-vouchers worth RM30 for a minimum spend of RM100 at 35 participating shopping centers. All they need to do is scan the QR code at the respective outlet to register, then they can redeem the vouchers.

For the first time ever, the Miss SHOPhia Go Travel 2022 is organized by Tourism Malaysia with the collaboration of 1-Utama Shopping Centre, Paradigm Mall Johor Bahru, and Visa Malaysia. Attendees were able to receive exclusive travel packages from 16 exhibitors. Besides that, they were able to witness handicraft and cooking demonstrations, cultural performances, and participate in lucky draws.

Miss SHOPhia Go Travel 2022 ran for 3 days from 19 to 21 August at 1-Utama Shopping Centre whereas the next session will be in Paradigm Mall Johor Bahru from 21 to 23 October. For more information, please visit Tourism Malaysia’s website at 




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