1 Utama Shopping Centre proudly unveiled the eagerly awaited PLAY LINE FRIENDS POP UP with (G)I-DLE, sweeping visitors into the world of Hallyu. The exclusive pop-up promised a limited-time extravaganza, available only from March 20 to May 5, 2024, at the Centre Court on the first floor of 1 Utama Shopping Centre (in front of HOOGA).
Making its Malaysian debut exclusively at 1 Utama, the immersive experience coincided with the release of the highly anticipated 2nd Full Album ‘2’ by the beloved K-Pop sensation (G)IDLE, joining other global cities such as Shanghai, Taipei, Hong Kong, Singapore, Bangkok, and Sydney.
Spanning across 1,500 square feet, the pop-up hosts a vibrant homage to (G)I-DLE’s newest album ‘2,’ capturing the essence of its members – MIYEON, MINNIE, SOYEON, YUQI, and SHUHUA. With each corner curated to reflect their individuality, visitors were mesmerized by the magnetic allure of these Super Ladies as they stepped into their world.
NEVERLAND (Fandom Name of (G)I-DLE) and K-pop enthusiasts alike will be able to enjoy a host of pop-up merchandise inspired by the album’s theme, ranging from photocards, keyrings, and sticker packs to T-shirts, hoodies, and caps in sleek black, white, and grey hues, all adorned with the exclusive album logo for a touch of understated elegance.
Visitors at the PLAY LINE FRIENDS POP UP with (G)I-DLE will indulge in exclusive promotional offers, including Gifts-With-Purchase, while stocks last:
• Spending RM 300 will grant an exclusive (G)I-DLE photo card.
• Spending RM 500 will award an exclusive (G)I-DLE poster.
After a satisfying shopping spree, visitors will capture timeless memories at Instagram-worthy spots, including:
• Exclusive Photo Booths themed around (G)I-DLE – posing with the members and taking home a set of photo printouts.
• LED Animated Giant Screen – dancing along to favorite music videos and hit song tracks on the dynamic screen.
• 3D Round Mirror with (G)I-DLE Member’s Original Signature – adding a unique and personalized touch to the photo experience.
• Photo Walls featuring silver and black colors, adorned with bold and energetic elements from the album – immersing oneself in a fresh experience that transports them into the heart of the album.
