by Rajwin Paul Singh
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World Vision Malaysia (WVM) officially launched its 30-Hour Famine 2023 campaign with the naming of Victor Wong as its 30-Hour Famine Ambassador. The overseas-based Malaysian singer-songwriter and actor has been actively involved in humanitarian work for many years, and is also a strong advocate for the rights of children and youths.

The 30-Hour Famine is an annual campaign by WVM to raise funds and awareness for children affected by poverty and hunger. Participants are encouraged to fast for 30 hours whilst raising funds from family and friends. Funds raised go towards WVM programmes that provide education, livelihood opportunities, clean water, protection and healthcare to underprivileged communities globally and locally.\

As this year’s ambassador, Victor Wong will be lending his voice and influence to promote the 30-Hour Famine and encourage more people to join the cause. He has also visited communities and families in Sabah that are benefitting from the programme. The slogan for WVM’s 30-Hour Famine 2023 is “Strike Out Hunger”, encapsulating the organization’s hope for a world free of hunger where vulnerable children and communities can thrive.

“I am honored to be appointed the ambassador for World Vision Malaysia’s 30-Hour Famine,” said Victor Wong. “This is a cause that is close to my heart and I believe that together we can make a difference in the lives of children who are facing poverty and hunger. I am looking forward to working with World Vision Malaysia to raise awareness and funds for this important cause.”

World Vision Malaysia’s CEO, Terry Leong said, “We are thrilled to have Victor Wong as our ambassador for the 30-Hour Famine. His passion for social causes and his influence as a public figure will help us to reach out to more people and make a greater impact in the fight against hunger and poverty.”

The 30-Hour Famine is now open for registration. The campaign will culminate in a Countdown to be held on 13 August 2023 at Stadium Malawati, Shah Alam. Approximately 14,000 participants are expected to congregate at the stadium. Victor Wong will also be present at the Countdown.

World Vision Malaysia hopes to raise RM1.6 million from the campaign. Funds will be used to support its community development work in Cambodia, DR Congo, Nepal and Sri Lanka, providing communities with Health & Nutrition, Livelihoods and Water, Sanitation & Hygiene (WASH) assistance.

Locally, the funds will also benefit World Vision Malaysia’s community development work in Sabah and projects supporting vulnerable children and families through SUKA Society and Fugee School.

​​The 30-Hour Famine’s founding partner is Sin Chew Daily, its media partners are MY, MELODY, and GOXUAN, and its online media partner is XUAN. The premium sponsor is BE International while the principal sponsors are HELP University and SEIKO. The official hotel sponsor is The Gardens – A St. Giles Signature Hotel & Residences and major sponsors are V-SOY, Hock Moon Hiong and Ophelia Global.

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