Vinda Southeast Asia (Vinda SEA), a unit of Hong Kong-listed Vinda International Holdings Ltd, officially opened the new Vinda SEA Regional Hub today in Bandar Bukit Raja, Selangor’s industrial township. Over RM600 million investment was allocated to create the new state-of-the-art facility that is allocated on a 30-acre site comprised of a double-story manufacturing plant with raw material warehouse, an automated finished goods warehouse, a distribution center, the VindaInnovation Centre, and a six-story management block.
Su Ting Nee, President of Vinda Group Southeast Asia said, “The investment of more than half a billion ringgit to set up the Vinda SEARegional Hub represents Vinda’s commitment to Malaysia and to the state of Selangor. As a Malaysian, I am proud that we could bring this to our country. With the new Vinda SEA Regional Hub, we anticipate our regional production capacity will increase by 20%. We will also be developing an additional 20-acre site in the future. Local talent development is prioritized, and the new facility currently houses over 1,400 staff with 99% of them belonging to the local community. We’re creating more jobs and livelihoods in Malaysia while we simultaneously bring better products to Asia.”
This regional hub will centralize expertise and high-value activities in Malaysia, aimed to build the nation’s knowledge capital. The development will also aid the Vinda Group in competing on a global level, by using the latest cutting-edge technologies featuring large-scale automation and artificial intelligence. Vinda SEA will be investing heavily in training to upskill its workforce and vendors to meet the requirements of the new technologies. This increase in the skilled workforce is due to have long-term benefits across the eco-system of the personal hygiene FMCG industry in Malaysia.
The new Vinda Innovation Centre is the only one outside China. The center follows strict international standards for product development, quality & product safety, which are consistent with the global benchmarks of Vinda and Essity; a leading global hygiene and health company.
Karen Li, the worldwide CEO of the Vinda Group said “Southeast Asia is a very significant strategic region that is fueling steady growth for India group. As our new SEA Regional Hub officially goes into operation, I believe that the production and R&D potential of both personal care and consumer tissue businesses will be fully unleashed, bringing more superior and highly relevant products and services to consumers in the region. We will create many more job opportunities and upskill local talent. In this way, we support the efforts of local government authorities to create stronger, more robust domestic industrial ecosystems.”
The regional hub will develop, manufacture and market 3 different product categories, including baby care, incontinence care, and feminine care. In Malaysia, Vinda is a respected market leader in all these categories. Its baby diaper brand Drypers, its sanitary pad brand Libresse together with Vinda’s adult diaper brand, TENA.
For more information, visit https://vindagroupsea.com