Group photo during the launch of Umobile flagship store at Sunway Pyramid
U Mobile, Malaysia’s future second 5G network provider, launched its newest flagship store at Sunway Pyramid Shopping Mall. The new store will feature immersive retail experiences such as 5G and AI in the shopping journey. It will also utilize Smart Retail functions like Digital Price Tags and AI-powered CCTVs with smart security functions. Another key highlight is that it also features Malaysia’s first in-store immersive dome, a high-tech initiative that uses high-quality video, audio systems, VR, AR, and mixed reality to create a shared, immersive experience for any visitor to the store to enjoy for free.
This latest flagship store is the telco’s second in Malaysia, the first being at U Mobile’s HQ at Berjaya Times Square. Sunway Pyramid Shopping Mall is the best location for its second flagship as the mall attracts many families, a target segment that the company is rapidly growing. The latest retail initiative is also part of the company’s overall strategy to expand its reach to provide a more elevated customer experience.
The interactive globe inside Umobile flagship store
“U Mobile is always seeking to raise the bar and in line with our unbeatable principle, we are committed to elevating our customers’ experience by bringing innovative and immersive retail features, coupled with our best-in-class products and services, even closer to our customers. Our newest flagship store at Sunway Pyramid Shopping Mall showcases a tech-enabled experience, one that blends real life with next-gen digital technologies,” said Navin Manian, Chief Marketing Officer of U Mobile.
Other highlights of U Mobile’s newest flagship store in Sunway Pyramid Mall include:
- HoloBox: a self-contained unit employing holographic projection technology to assist customers with a holographic avatar of Stacy Anam, U Mobile’s brand ambassador. The HoloBox also serves as a photo booth, allowing visitors to capture a photo.
- U Home Zone: a Smart Home concept and highlights the key benefits of its family-centric plans like U Family 128 and U Home 5G bundles
- U Business Corner: showcasing interesting business solutions that leverage 5G and other technologies.
- Lifestyle Zone: VR Gaming for all-ages enjoyment as well as U Mobile’s exclusive premiums and collaborations.
From left: Wong Heang Tuck U Mobile CEO and Navin Manian, Chief Marketing Officer of U Mobile
To celebrate the grand opening, U Mobile is offering exclusive prizes and promotions worth up to RM800,00 from 24th to 26th January 2025. Exciting prizes include 5G smartphones, Sunway Resort staycations, and hoodies from an exclusive collaboration between U Mobile and Pestle and Mortar Clothing.
For more information, visit https://www.u.com.my/
