New franchise package models ranging from RM50,000 to RM100,000 has been offered by Oldtown White Coffee as they target to open 30 branches nationwide in 2022. As said by the CEO of Oldtown White Coffee, Dawn Liew explained that the new model packages are made to support the government’s desire to allocate additional business opportunities to the B40 and M40 groups in Malaysia. On top of this, the program witnessed the agreement-signing worth RM2.9 million where Oldtown White Coffee and 6 other franchise will launch their new outlets in IOI City Mall, R&R Tapah, Kedah Digital Library and many more.
Deputy minister of KPDNHEP, Dato Rosol shared his thoughts on the carnival program which he considered to be the best marketing strategy to promote Oldtown White Coffee to the public. Dato Rosol commended Oldtown for their efforts in boosting the county’s economy while suggesting other brands follow the step of Oldtown to achieve great success.
“KPDNHEP has always been committed to positioning the franchise industry to be the key sector that has a high impact on the development of the internal trade business in the state as it invites new businesses through the appointment of franchisors which will soon offer more job opportunities while increasing the value to users. In addition, the ministry hopes to ensure the franchise industry to be the main sector that will contribute back to Malaysia’s GDP” as Dato Rosol added to the media.