Fun festive Christmas decorations at the center court of MyTown to celebrate the festive season
This holiday season, MyTOWN Shopping Centre invites visitors to embark on a unique festive experience with an extraordinary Christmas centerpiece—a whimsical ship crafted by the imaginative world of Tadaland. In partnership with the Hong Kong-based lifestyle brand Tadaland, MyTOWN unveils Shine! Uniquely You, Joyfully Together, celebrates unity and individuality featuring four endearing characters: Dante, Apollo, Taro, and Mellow.
Inspired by Tadaland’s 16 MBTI-based personalities, these four characters symbolize the beauty of diversity and the strength of togetherness. Visitors can immerse themselves in the magical ship and participate in a personality test to discover their Tadaland character match.
Mr. Mohd Azhan Che Mat, General Manager of MyTown Shopping Center said, “MyTOWn has always been dedicated to creating memorable festive seasons that bring families and friends closer, and this Christmas is no exception. Through our exclusive partnership with Tadaland, we are confident that this concept perfectly aligns with our vision of celebrating diversity, fostering togetherness, and building a strong sense of community.”
MyTOWN deputy general manager Christopher Koh (on the left) poses with the Tadaland team and mascots during the official unveiling of the “Shine! Uniquely You, Joyfully Together” Christmas campaign.
“As we look ahead to 2025, we are dedicated to enriching our tenant offerings, creating immersive experiential events, and enhancing the shopping journey to ensure MyTOWN remains the destination of choice or everyone,” he added.
As part of the launch, MyTOWN recognized outstanding tenants with the following awards:
| Category | Tenant |
| Best Sustainable Practices | IKEA, Hair Zone Studio by Michael Poh, Suki-Ya, H&M, Urban Juicer |
| People’s Choice | Brands Outlet |
| Most Involved Tenant (Reward Program) | Baby Cami Sushi |
| Significant Sales Improvement | Fashion: Christy Ng F&B: M.BBQ Home & Essentials: Miniso Entertainment: Good Times DIY Pottery Studio |
| Best Store Design | Kiosk: Gula Petite by Gula Cakery Specialty Store (<2,000 sq ft): Ticco Specialty Store (>2,000 sq ft): Watson’s |
Dance performance during the opening ceremony of the Mytown “Shine! Uniquely You, Joyfully Together, celebrates unity and individuality”
Running from 29 November 2024 to 5 January 2025, MyTOWN offers a variety of festive highlights, including:
- Tadaland Tour Line: A stroll through Tadaland’s enchanting world with Instagram-worthy decorations.
- Snap with Apollo Contest: Opportunities to win a Fujifilm INSTAX mini 2 by capturing a selfie with the giant Apollo statue.
- Meet Santa, Miss Claus, and Tadaland Friends: A chance to create cherished memories and win prizes by engaging with holiday characters.
- Magical Snowfall Parade: Vibrant performances by costumed participants spreading festive cheer.
- The Beat of Christmas & Christmas Carolling: Live marching band performances and traditional carols to enhance the holiday atmosphere.
Limited-edition Tadaland merchandise, including plush toys, tote bags, and stickers, will be available for redemption via the MyTOWNKL app starting 29 November 2024. HSBC cardholders can enjoy special redemption tiers for these festive collectibles.
For updates on events and promotions, please visit MYTOWNKL’s website and its official digital platforms, including Instagram, Facebook, and YouTube.
