Feel Korea in a Heartbeat poster
The Korea Tourism Organization (KTO) whisked Malaysians away on a four-day celebration at Feel Korea in a Heartbeat, held from 12 to 15 June 2025 at the LG Oval Concourse in 1 Utama Shopping Centre. Each day, from 10 AM to 10 PM, visitors dove headfirst into a vibrant kaleidoscope of travel, food, culture, beauty, and entertainment, all under one roof.
“We are proud to present Feel Korea in a Heartbeat, a celebration of the diversity and depth of Korean culture. Through this event, we aim to bring Korea closer to the hearts of Malaysians and inspire their next journey to our beautiful country, Korea,” said Mr. Moon Sangho, Managing Director of Korea Tourism Organization Malaysia Office.
Whether they were first‑time explorers or seasoned returners eager for off‑the‑beaten‑path adventures, attendees found Feel Korea in a Heartbeat bursting with thrilling experiences, insider travel wisdom, and irresistible trip deals to Korea from exclusive promos to eye‑catching fares.
List of Participating Brands for K-Food and K-Beauty
Visitors immersed themselves in exclusive travel deals while planning their next Korean getaway with top travel agencies and airlines. Special sessions with Korean travel experts offered fresh inspiration, revealing hidden gems beyond popular destinations like Busan, Jeju, and Gangwon.
The event also featured a vibrant lineup of travel booths hosted by regional tourism boards and key partners, including the Busan Tourism Organization, Gangwon State Tourism, Jeju Special Self‑Governing Province and Jeju Tourism Organization, Apple Vacations, Corporate Information Travel (CIT), Golden Destinations (ICE Holidays), Malaysian Harmony Tour & Travel (MHTT), Vietnam Airlines, Klook, Traveloka, Daehan Hanbok, Global Festival, Mona Yongpyong, and the crowd-favorite Nanta Show. Together, they delivered an all-in-one experience packed with travel offers, cultural discoveries, and interactive showcases.
List of Activities at Feel Korea in a Heartbeat Event
Not only that, visitors who purchased Korea travel packages or airline tickets during the event were treated to exclusive gift redemptions, with extra rewards available for on-site purchases. Beauty enthusiasts explored the K-Beauty Showcase, where experts from StyleKorean Malaysia, PIXX Malaysia, and KOTRA brought the latest in K-beauty to life with live demos and hands-on sessions, showcasing trending Korean skincare products. Meanwhile, food lovers savored authentic Korean flavors at the K-Food Zone, sampling everything from classic street snacks to premium ingredients courtesy of CU Malaysia, KyoChon Malaysia, and Halal Hanwoo.
Cultural experiences took center stage with interactive activities such as hanbok fittings, Korean calligraphy, personal color analysis, top loader decoration, and a Mini Busan DIY workshop. The excitement peaked with a K-POP Dance Competition: Feel the Rhythm, where contestants battled for cash prizes and a rare audition slot with a top Korean entertainment agency, exclusively arranged by 1 Utama. On the main stage, Korean talents wowed the crowd with high-energy performances, including The Painters, the powerhouse dancers of 1MILLION from Street Woman Fighter, and a stunning live calligraphy act by Ksycalli Calligraphy.
For more updates, visit their website at https://english.visitkorea.or.kr/svc/contents/contentsView.do?menuSn=769&vcontsId=227755&dataSetId=43.
