Following their groundbreaking merger announcement ten months ago, telecom giants Celcom and Digi have unveiled a new logo for their combined entity, CelcomDigi. While the updated logo retains the familiar color scheme, it now takes on the form of a butterfly, subtly incorporating the letters ‘D’ and ‘C.’ This emblem signals a new era in CelcomDigi’s branding strategy, with a gradual integration into its product offerings and retail outlets.
Despite the merger, CelcomDigi has chosen to maintain the well-established Celcom and Digi brands to ensure consumer recognition. As a result, consumers will find both Celcom and Digi stores, along with separate mobile plans under the Celcom (Mega Postpaid, Xpax Prepaid) and Digi (Digi Postpaid, Prepaid Next) banners. It’s worth noting that despite the distinct consumer branding, all 534 stores are equipped to serve the needs of both Celcom and Digi customers.
CelcomDigi CEO Datuk Idham Nawawi said “Since the completion of our merger in December 2022, we have been progressively introducing new services, solutions, and innovation. Today, more than just a new livery, our new corporate brand symbolizes a bold new chapter for our customers, for the nation, and for CDzens who power our organization every day. It builds on our brand spirit – ‘Creating a world inspired by you’ – to embody three fundamental principles: dynamism, passion for customers, and excellence.”
At the moment, both Celcom and Digi networks collectively provide 4G coverage to approximately 96.4% of the population, with 90.3% of this coverage constituting 4G LTE-Advanced access nationwide. Data consumption for Celcom users averages 27GB per month, while Digi users average 23GB per month as of the first quarter of 2023.
In the most recent quarterly update, CelcomDigi announced that their network modernization plans remain on schedule, delivering download speeds exceeding 50Mbps on the merged network. Furthermore, CelcomDigi has officially revealed its intention to invest a substantial share, approximately 15% to 18% of its overall revenue, in capital expenditures (CAPEX) to improve its network infrastructure.