Known for selling American pizzas that are infused with a localized flair, US Pizza stands out among competitors for being bold and innovative with its new pizza creations.
“We love being creative and integrating local flavors into our pizzas every now and then. Our customers are drawn to our unconventional pizzas. The positive feedback also drives us to continue promoting our local flavors,” says Jeremy Hiew, owner of the fast-growing US Pizza outlets in Malaysia.
Jeremy Hiew, an investment banker, also a pizza enthusiast who has fond memories of patronizing the US Pizza outlet as a child back in his hometown in Greenlane, Penang, took over the restaurant back in 2015. He secured ownership of the business after hearing of the retirement of Donald Duncan, the American founder of the company, who was keen to sell the business and hoping to find a passionate investor to carry forward his devotion to pizza and in the business.
Despite the many restrictions and challenges in the past few years due to the pandemic, US Pizza is one of the few businesses that braved the storm and saw opportunities to grow during the pandemic. Today the brand has 90 outlets in the country, a phenomenal growth considering that it only started expanding in 2019. This is shocking considering that US Pizza opened its first outlet outside of Penang for the first time during the Covid-19 pandemic, its sixth outlet nationwide.
These efforts led US Pizza to win the Gold winner for Emerging Franchisor of the Year 2022.
“We are beyond happy to be able to receive the recognition, and it is definitely the best news delivered to us before the year ends. This award underscores the team’s commitment and continued efforts in contributing to producing an innovative brand. Moving forward, we will continue to stay focused, persistent and committed; and will never stop creating and enhancing the customer experience through our creations,” said Jeremy, after receiving the great news at the 24th Malaysia Franchise Award (AFM) night, last Thursday, by the Malaysian Franchise Association (MFA).
US Pizza recently celebrated its international expansion beginning with Jakarta and will soon be penetrating neighboring countries such as Singapore, the Philippines, Thailand, and Vietnam.