Canon Marketing Malaysia (Canon) announced its collaboration with All Women’s Action Society (AWAM) to launch its #CanonChoosetoChallenge campaign in commemoration of International Women’s Day (IWD) 2021. The campaign that takes place from 1 March to 20 March 2021, aims to heighten the awareness of gender equality in the workplace.
A forum will be held via Facebook Live on 20 March 2021 at 2.30 pm where the public can raise concerns on gender equality issues in Malaysia and how we can attain workforce inclusivity together. Aside from the forum, a series of activities including educational content on the gender gap in Malaysia, inspirational stories of unsung heroines, and a call to donate to AWAM have been planned throughout the month of IWD.
In the relations to the forum, Canon has selected 3 unsung heroines to share their #ChooseToChallenge life experiences – Serena Lee, Founder of Sign for Malaysia; Ruziana Binti Mohamad, Firefighter at Fire and Rescue Station in Nilai; and Sister Mathina Bee Gulam Mydin who has devoted her life to humanitarian work for the past 3 decades. These inspiring stories will be featured on Canon’s social media platforms. From 13 March to 20 March, tag and elaborate on a woman who has chosen to challenge in the comments section of Canon’s International Women’s Day post. 20 stories will be rewarded with a Canon canvas tote bag.
“It is important to have equal attention given to the participation of women in senior management in Canon, as we believe in creating a workplace environment of gender equality and inclusivity, in which each employee’s rights are respected. Based on our corporate philosophy of kyosei, we will continue making concerted efforts to create a workplace environment that fosters mutual respect among our ethnically and culturally diverse workforce,” said Julia Cheah, Director of Human Resources and General Affairs at Canon Marketing Malaysia.
Stay tuned to AWAM Malaysia and Canon Malaysia’s Facebook page for updates on the forum. To take part in the #CanonChoosetoChallenge social media pledge, please visit Canon’s Facebook page and Instagram account for the full terms and conditions.