Canon Marketing (Malaysia) Sdn. Bhd. (“CANON”) announces the appointment of Zhang Hongtu (Hunter) as the Director of the Imaging Communications Business (ICB) Division. With this new leadership, Canon plans to enhance its corporate marketing strategy, develop new markets as well as increase its market share to strengthen its position as the global leader in photographic and digital imaging solutions. Zhang will also be spearheading the delivery of a seamless customer experience for both online and offline shopping as he leads the division.
“I’m looking forward to working with the professional and passionate team at ICB to grow the division further, and to continue positioning Canon as a market leader of the industry. While exploring new markets and business opportunities, we will also enhance our efforts in cultivating the passion for photography within the community, as we believe photography can help to tell stories that are indescribable with words. It is also an art and a tool for many to express themselves via visual storytelling, and to capture memories and moments that matter,” said Zhang.
Prior to this appointment, Zhang was the Director of the ICB division at Canon China since 2016, responsible for strategizing the team, identifying key markets and enhancing Canon’s market position in China. He was a pioneer in developing and promoting e-Commerce as a key channel in China for Canon China and grew the online business via its official e-Commerce sites.
As the No.1 brand for the global Interchangeable-lens Digital Camera market, Canon is passionate about nurturing future photographers. Public workshops and seminars are being organized regularly by Canon, featuring its EOS Ambassadors (EA), EOS Youth Ambassadors (EYA) as well as other professional photographers and content creators, to educate the community in various aspects of photography & videography. Every year, Canon celebrates the National Camera Day to appreciate the existence of cameras and its benefits to mankind. With this new leadership appointment, photography enthusiasts can look forward to more engaging initiatives from Canon in the future that bring benefits to the community.