BOH CELEBRATES 95TH ANNIVERSARY WITH SUSTAINABILITY & COMMUNITY CAMPAIGN “BREWING FOR TOMORROW”

Celebrating the BOH Ummph! with a promise to nurture SustainabiliTEA and CommuniTEA

by Iqmal Daniel
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BOH 95th Anniversary celebration with Fazura

BOH, Malaysia’s largest tea producer, celebrated its 95th anniversary with a vibrant community event at 1 Utama in Petaling Jaya from July 17 to 21. Themed “95 and Brewing for Tomorrow,” the celebration honored BOH’s legacy and future vision..

Under the late Datuk Tristan Russell’s leadership, BOH modernized tea manufacturing with innovative techniques. A limited edition canister, Tristan’s Reserve, was commissioned to pay tribute to him. Caroline Russell, Executive Chairman of BOH, expressed gratitude for the community’s support and emphasized BOH’s commitment to sustainability.

 

Wishing tree at the BOH 95th Anniversary

She said, “As we move ahead, BOH remains future thinking, mindful to nurture sustainabiliTEA and the connection with and between our communiTEA as we continue Brewing for Tomorrow. This is part of BOH’s core essence.”

Elaborating on how BOH has embedded sustainability into its entire operations, Jason Foo, Chief Executive Officer of BOH Plantations, explained, “As a responsible tea grower, we are passionate to operate without harming the environment and more importantly, to regenerate the environment. We remain committed to sustainabiliTEA and communiTEA.”

A key event highlight was the BOH Wish Tree initiative, where community members shared ideas for a better future. For each wish card, BOH will donate RM 20 to the Tropical Rainforest Conservation & Research Center (TRCRC), aiming to fund 500 new seedlings. Participants can also join a hands-on workshop at TRCRC’s Elmina Rainforest Knowledge Centre on October 5, 2024.

 

Fazura giving her speech at the officiation

One of the key highlights of the celebration was the BOH Wish Tree initiative. The community were invited to pen their thoughts on how they can join BOH in brewing a better tomorrow for Mother Earth. For every wish card collected, BOH will contribute RM 20 to the Tropical Rainforest Conservation & Research Center (TRCRC) in support of Urban Biodiversity efforts. BOH expects to collect 1,000 cards and will channel RM 20,000 to fund the collection of 500 new seedlings. These seedlings will be nurtured by TRCRC for future tree planting exercises to enhance urban biodiversity.

Additionally, BOH’s brand ambassador, Fazura, unveiled a new collection of Fazura Tudung, specially designed for BOH’s 95th Anniversary while Azira Shafinaz will make an appearance on 20th July with a special performance.

Stay tuned to BOH’s website bohtea.com and social media platforms – Facebook – https://www.facebook.com/BohTeaMalaysia/ , Instagram – https://www.instagram.com/bohteamalaysia/?hl=en

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