by Rajwin Paul Singh
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Group Photo (Left to right): Ng Tze Yong, Malaysian Badminton Athlete; Yap Yee Yin, Director of CHAGEE Malaysia; Winnie Chee, Partner of CHAGEE Express; Jack Chong, CEO of CHAGEE Malaysia’ Dato Angela Ngoo, Partner of CHAGEE Express, Yap Kiam Bun, Director of CHAGEE Malaysia

Malaysia’s coveted premium tea beverage brand, CHAGEE launched its new concept store – CHAGEE Express at The Sphere, Bangsar South. The launch of CHAGEE Express establishes a modernized tea-drinking experience for customers in fast-paced environments which is in line with their tagline, “Premium Tea On The Go”. 

To introduce a new level of convenience and efficiency to meet customers’ needs, the all-new concept store works towards bringing its signature tea drinks to customers who are constantly on the go whether it’s due to their busy work schedules or hectic lifestyles. As such, the CHAGEE Express concept store is designed to serve customers at a significantly shorter waiting time.

Grand Opening of CHAGEE Express at The Sphere, Bangsar South

Customers at CHAGEE Express are able to purchase and receive their favorite drinks much quicker without any compromise to quality and standards. This is made possible through tremendous research and development (R&D) efforts in technology including modern machinery and Artificial Intelligence (AI). One of the latest technologies acquired by CHAGEE Express is the Semi-Automated Production Machine which assists workers to accelerate the typical drink-making process.

The new technology at CHAGEE Express will aid in minimizing human error and maximizing efficiency during the preparation process which shortens the duration to prepare a drink. Further adding to its commitment to ensuring a speedy service, CHAGEE Express stores will only be offering three of its main drink categories – fresh milk tea, premium pure tea and cold brew series. Other series of drinks that require more preparation time are excluded in this regard. 

Group photo with crew of CHAGEE

The concept store will focus on operating in bustling locations with high foot traffic such as business parks, public transportation transits, and even certain shopping centers, which will benefit the diligent customers in those areas. CHAGEE Express’ main objective is to conveniently  bring these busy people closer to their favorite tea drink at any time of the day. 

Mr. Jack Chong, Chief Executive Officer of CHAGEE Malaysia

Mr. Jack Chong, Chief Executive Officer of CHAGEE Malaysia, said “We consistently carry out R&D initiatives to adopt new technology into our current processes to enhance our latest innovations such as this CHAGEE Express store. We put additional concentration on the fundamentals of the drink-making procedure – from the preparation, to tea brewing, and other important steps to ensure that we are able to match the quickened service with high-quality drinks. At CHAGEE, we thrive to maintain the overall tea-drinking experience that our customers love, and I look forward to employing more innovative initiatives in the near future to further escalate our products and services for our beloved fans.”

Fans of CHAGEE can expect more CHAGEE Express outlet locations this year including:

  • Intermark Mall, Kuala Lumpur
  • The Curve, Petaling Jaya
  • Main Place Mall, Subang Jaya
  • MyTOWN, Kuala Lumpur
  • Paradigm Mall, Petaling Jaya
  • JB City Square, Johor Bahru

    Ng Tze Yong, Malaysian Badminton Athlete

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