From left to right: Gurtaj Singh Padda, Co-founder, Executive Director and Chief Executive Officer at Tune Talk, Sonia Ooi, Chief Financial Officer at Tune Talk and Jiayuan Mao, Director, Global Partnership at Jolibox, enjoying themselves during the immersive experiential walkthrough
Tune Talk, Malaysia’s fastest-growing and first fully cloud-native network operator, has introduced Games and Drama in the Tune Talk App, the country’s first-ever in-app streaming and gaming service offered by a telco. This new feature allows users to watch dramas, play games, and earn rewards within a single platform, with no extra downloads or third-party logins needed.
This launch marks a bold step in Tune Talk’s business transformation strategy, positioning the brand as a disruptor in Malaysia’s RM42 billion telecommunications industry. As the only fully cloud-native telco in Southeast Asia, Tune Talk is reimagining what connectivity means, moving beyond infrastructure to deliver digitally immersive, lifestyle-driven services.
“This is just the beginning,” said Gurtaj Singh Padda, Co-founder, Executive Director, and CEO of Tune Talk. “We’re not just enhancing connectivity, we’re reimagining what users can do with it. With the launch of Games and Drama in the Tune Talk App, we’re turning everyday digital engagement into a rich, rewarding experience. It also reflects our evolution into a truly fast, lean, cloud-native telco, an operating model built for the future.”
A group photo celebrating the launch of “Games & Dramas” in the Tune Talk app
Driven by rising digital behaviour, Malaysia’s telecom industry is evolving fast. DataReportal’s Digital 2025: Malaysia report shows 97.7% of Malaysians are internet users, with over 43.3 million cellular mobile connections—121% of the total population as of early 2025. The sector is projected to grow from USD 9.07 billion in 2024 to USD 11.54 billion by 2030, fuelled by demand for mobile-first and low-latency entertainment.
The new feature is powered by Jolibox, a leading cloud entertainment platform and Tune Talk’s main content partner for both Games and Drama. With Jolibox’s embedded content streaming and gamification capabilities, Tune Talk is delivering frictionless, scalable entertainment directly within its app.
Available exclusively on the Tune Talk App, Drama offers a curated library of streaming content, while Games features casual instant-play titles that run natively without downloads. Every interaction earns users Tune Points, redeemable for content unlocks, ad-free access, or exclusive perks, adding real value to digital activity.
“Today’s users want more than just data; they want effortless, meaningful engagement,” said Shawn Lim, Head of Marketing at Tune Talk. “With this all-in-one entertainment hub, we’ve made telco simpler, smarter, and a lot more fun. And this is just the beginning of what our cloud-native platform can deliver.”
Celebrating the launch of “Games and Drama” with media friends, and guests
As a cloud-native telco, Tune Talk operates without legacy infrastructure, enabling faster feature rollouts, AI-powered user personalisation, and lower operational costs—advantages that set it apart from traditional telcos. The company’s digital-forward approach aligns with national initiatives like JENDELA and MyDIGITAL, which aim to modernise infrastructure, expand rural access, and accelerate digital transformation.
“This launch is more than entertainment—it’s proof that a telco can lead in user experience, not just network coverage,” added Gurtaj. “And we’re proud to be setting a new benchmark not only for Malaysia but for the region.”
Tune Talk’s partnership with Jolibox plays a central role in this rollout. Jolibox’s advanced entertainment delivery system enables the integration of seamless video and gaming functions directly into the Tune Talk App.
“We are thrilled to collaborate with Tune Talk to bring this innovative experience to life,” said Jiayuan Mao, Director, Global Partnership at Jolibox. “At Jolibox, our mission is to redefine how people access and enjoy digital entertainment. By embedding our platform directly within the Tune Talk App, we’re breaking down barriers and making it easier than ever for Malaysians to watch, play, and be rewarded – all in one place.”
This in-app evolution reflects Tune Talk’s long-term vision to become a lifestyle-first telco, turning everyday mobile behaviour into a more enriching experience for consumers nationwide.
For more information, visit www.tunetalk.com or follow @TuneTalk on Facebook.
