The Taste of Sambal Fiesta (TOFSE), a collaborative effort between Persatuan Seni Warisan Artistik Digital (PSWAD) and KL Gateway Mall will be held from 10 to 12 March at KL Gateway Mall, Bangsar South.
TOFSE greeted sambal lovers with over 100 types of sambal and sambal related products promoted by sambal entreprenuers. Besides Malaysian sambal as the main exhibitor, sambal lovers were able to try and purchase sambal from countries around Asia including Indonesia, Korea, Vietnam, Pakistan and Thailand.
According to chairman of PSWAD, Azmi Jaffry, “Malaysia is well known and rich with assortments of food including a Malaysian favourite, the ‘sambal’. Sambal belacan is often called the “menu hero” when it is served at home or Malaysian restaurants. There is no turning away from sambal as a Malaysian, be it as a cooking ingredient or a dip.”
Azmi then talked about the main activities at TOFSE such as sambal cooking demonstrations by celebrity chefs, a sambal cooking contest, a traditional fashion show competition, lucky draws, Sambal Menu Innovation Award, a Tiktok Sambal competition and performances by artists and buskers.
Some of the strategic partners which collaborated to make TOFSE a success include Sambal Mak Jenny, KL Gateway Mall, Ayu Damit , Seniman, PGDM, Chicken Royale, My Pentas, Benang Emas Bridal House, Sambal Mak Esah- Sharifah Shahirah and Wan Det as a streaming sponsor.