Headquartered in Dubai, fast-growing esports organization Galaxy Racer (GXR), has announced the appointment of ex-Air Asia Marketing expert – Allan Phang, as its Chief Marketing Officer (CMO). Allan Phang will be in charge of developing GXR’s brand presence on a global scale through social media and digital campaigns, advertising, partnerships, etc.
Allan Phang is a prominent figure in the marketing industry, having contributed to several leadership pieces from various international marketing publications. Phang’s esports campaigns were highlighted as a success story and case study in ‘World Federation Advertisers (WFA) – Esports Special Report’ where he gained international recognition. He was the Head of Esports at AirAsia, tasked by the co-founders to lead their esports strategic initiatives including the AirAsia Allstars Esports Club.
Since 2019, GXR has recruited over 60 male and female esports athletes from 22 countries competing in League of Legends, Dota 2, CS:GO, Fortnite, PUBG Mobile, and Free Fire. Apart from that, they also house over 20 content creators across Middle East North Africa (MENA), and Southeast Asia (SEA). GXR is now ready to go into full acceleration mode and is hiring executive roles, including esports and gaming talents across the globe.
Paul Roy, CEO of Galaxy Racer said, “Allan is a highly experienced business leader with a proven track record, including his vast knowledge and network in the esports ecosystem, which we value immensely. As Galaxy Racer evolves into a lifestyle brand, I am confident with his cross-cultural leadership qualities, passion for innovative marketing, and forward-thinking mindset, he will be able to take us to the next level as we aggressively continue our global expansion across continents.”
Allan Phang, CMO of Galaxy Racer added, “After interacting with Paul Roy, I realized the enormous potential and plans that Galaxy Racer has in store across the globe and I am truly excited to take on this new challenge as part of my career trajectory. The esports and gaming world is a sunrise industry and I believe Galaxy Racer is on the right path to be a market leader in this space with their integrated 360 approaches focusing on content and lifestyle, as brands and marketers begin to understand the true value of esports and gaming in connecting with the hard-to-reach demographics of Millennials, Gen Z Digital Natives and Gen Alphas.”
