ANLENE LAUNCHES THE “GET ACTIVE, LET’S MOVE” CAMPAIGN TO REINFORCE IMPORTANCE OF BONE AND JOINT HEALTH

by Iqmal Daniel
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Anlene organized the Get Active, Let’s Move Roadshow throughout October at various AEON outlets nationwide. This roadshow offers complimentary ultrasound bone scans and muscle strength testing for all shoppers.

In conjunction with World Osteoporosis Day 2024, Malaysia’s No.1 Adult Milk Powder Anlene launched the “Get Active, Let’s Move” campaign, to continue its mission to empower Malaysians to pay attention to bone, joint, and muscle health, ensuring a healthy body to move freely without limitations.

“There is an urgent need to raise awareness of osteoporosis among Malaysian adults. As a pioneer in advocating for bone, joint, and muscle health, Anlene’s Get Active, Let’s Move campaign reinforces the importance for Malaysians to recognize their body’s early signs and take proactive steps toward better bone and muscle health, ” said Lim Siew Poh, the Marketing Director of Fonterra Brands Malaysia and Singapore.

Anlene’s Get Active, Let’s Move roadshow provides visitors with essential health insights through bone scans and muscle strength testing with professional consultation, allowing Malaysians to gain better insights into their bone health status.

As Malaysia’s No.1 adult milk powder brand, Anlene is dedicated to advocating the freedom of movement through strong bones, joints, and muscles. Anlene™ GOLD 5X™ is scientifically formulated with key nutrients that are important to support adults’ nutritional needs. 2 glasses a day provide 100% daily requirement of calcium & vitamin D, high protein, collagen, MFGM ActiveTM, 17 vitamins, and minerals. A study indicates that consuming 2 glasses of fortified milk daily containing important nutrients such as calcium, vitamin D, magnesium, and zinc can help reduce bone breakdown within 4 weeks. Additionally, another study highlighted that incorporating MFGM into one’s diet, with regular exercise, can help improve muscle strength after 4 weeks.

Anlene’s commitment to bone health is further strengthened through its enduring partnership with the International Osteoporosis Foundation (IOF), the world’s leading professional body on bone health education and advocacy. As part of this collaboration, IOF recognizes Anlene’s products as one of the important nutritional options that effectively meets nutritional needs crucial for bone strength, while also endorsing the Anlene Mobility Check activations that provide free bone scans to the public, raising awareness of osteoporosis. 

One of the activities at Anlene’s Get Active, Let’s Move roadshow allows shoppers to test their reaction times and flexibility, while learning about the importance of strong bones, joints, and muscles.

Anlene’s role as a member of the IOF Committee of Corporate Advisors (CCA) places it at the forefront of strategic discussions alongside global leaders in the health and nutrition sectors, fostering collaborative efforts to enhance public understanding of bone health through campaigns, educational materials, and innovative solutions.

For more information about the Anlene Mobility Check Roadshow, visit https://www.anlene.com/my/en/anlene-move-check.html.

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