AEON BiG (Malaysia) Sdn Bhd has joined the Rahmah Sales initiative to help the community cope with the rising cost of living and contribute to the economy’s recovery. This initiative came after the Ministry of Domestic Trade and Cost of Living launched the menu rahmah program earlier this year to encourage local eateries to prepare meals for RM5 as means to aid individuals of lower income to afford eating outside.
“We have dedicated 100 essential items, such as processed food, rice, cooking oil, toiletries and other basic necessities, which are priced lower under our Rahmah Sales program,” said AEON BiG managing director Sheikh Farouk Sheikh Mohamed after launching the program at its Wangsa Maju outlet today.
The Rahmah initiative, which was launched by Domestic Trade and Cost of Living Minister Datuk Seri Salahuddin Ayub, was expected to include Rahmah Sales, Rahmah Baskets, Rahmah Menu and Rahmah Package, which comprise affordable food and groceries for low-income consumers.
Sheikh Farouk said AEON BiG had also come up with a special package called Rahmah Package priced at RM50.
“This package consists of daily essential items as well as dry food, among others. Apart from that, we have also introduced the Rahmah Menu that comes with a bottle of mineral water at just RM4.95 to kick start the program,” he added.
“We understand the struggle of the B40 and hardcore poor and have an obligation towards helping these customers. With that in mind, AEON BiG has also contributed Bakul Rahmah to 180 families from the B40 group and the extreme poor in six states, namely Selangor, Kuala Lumpur, Johor, Penang, Perak and Pahang. This is our small contribution to the government’s Rahmah initiative that aims to address the rising cost of living, especially for the low-income group, ” he added.