Samsung Malaysia has introduced its 2025 lineup of AI-powered TVs and Q-Series soundbars, positioning its Vision AI platform as a key driver of smart home integration and personalised entertainment.
At the top of the range is the Neo QLED 8K QN990F, featuring the new NQ8 AI Gen3 processor with 768 neural networks. It offers real-time content optimisation, AI-powered motion smoothing, and energy-efficient display modes. Vision AI also enables gesture-based controls via the Galaxy Watch7 and contextual responsiveness to the environment and user behaviour.
The official launch of the Samsung Vision AI
“Samsung has always innovated with purpose. With Vision AI, we’re introducing a new era of intelligent screens that learn, adapt, and seamlessly fit into your daily life,” said Mr. Charles Kim, President of Samsung Malaysia Electronics. “This year’s lineup focuses on delivering personalised, immersive, and energy-efficient experiences – all from the comfort of your home.”
The Vision AI platform is also integrated across Samsung’s broader TV portfolio, including Neo QLED 4K, OLED, and QLED models. The Frame Pro 2025 blends Mini LED display tech with an art-inspired design, paired with an upgraded Art Store and wireless device connectivity for a cleaner setup.
Samsung Vision AI launch presentation
On the audio front, the Q-Series soundbars (HW-Q990F, Q930F, Q800F, QS700F) offer Wireless Dolby Atmos, AI sound calibration, and adaptive speaker orientation. A redesigned, compact subwoofer enhances placement flexibility without sacrificing bass performance.
Samsung’s 2025 TVs also function as smart home control centres via the updated Tizen OS and SmartThings platform. With features like 3D Map View, real-time alerts, and pet/family care automation, the TVs support a broader smart living experience. A seven-year OS update promise adds long-term value.
Pre-orders run from 13 May to 1 June 2025, with bundled offers including premium soundbars and custom bezels. Samsung is showcasing the new range at its AI TV Roadshow from 21–25 May at 1 Utama Shopping Centre.
For more information on how to pre-order, please visit: https://www.samsung.com/my/tvs/pre-order/
