Colgate is committed to helping Malaysians prevent oral health problems before they arise. With the launch of the new Colgate Total Active Prevention range, the brand aims to raise awareness about daily oral care and empower people to take control of their oral health.
Oral health issues in Malaysia are widespread and often underestimated. The 2020 National Oral Health Survey found that 95% of adults need dental care, with 85% experiencing cavities. Despite these alarming statistics, many only address oral health reactively, after problems develop.
From left: Callista Fernandez, Director, Marketing Oral Care, Colgate South ASEAN Hub; Anand Taparia, Senior Marketing Director, Colgate-Palmolive South ASEAN Hub; Danny Hoh, Chief Operating Officer, Watsons Malaysia; and Ivan Chong, Senior Director, Customer Development Malaysia & Brunei, Colgate-Palmolive
“Oral care often takes a back seat until problems occur. But by then, the impact on daily life, overall wellbeing, and self-esteem can be significant,” said Associate Professor Dr. Mas Suryalis Ahmad. “To avoid this, we need to shift from a reactive approach to one focused on prevention. It’s more effective, more sustainable, and ultimately improves quality of life.”
At the core of many oral problems is oral bacteria, which feed on sugars and cause bad breath, cavities, gum disease, and more. These issues are preventable with proper daily care.
The new Colgate Total Active Prevention toothpaste, featuring patented Stannous Fluoride technology, offers clinically proven 24-hour antibacterial protection. It targets the root causes of eight common oral problems, including cavities, sensitivity, and plaque.
ssociate Professor Dr. Mas Suryalis Ahmad (left) is
part of a panel discussion on active prevention for oral care at the launch of the new
Colgate Total Active Prevention. She is joined by Callista Fernandez, Director, Marketing
Oral Care, Colgate South ASEAN Hub (centre) and Zoe Qian, Senior Chemist, Colgate
Global Technology Centre (right)
“As the nation’s leading oral care brand, we bring breakthrough innovation to support the oral health of all Malaysians by offering targeted, science-backed prevention,” said Anand Taparia, Senior Marketing Director, Colgate-Palmolive South ASEAN Hub. “With the new Colgate Total Active Prevention, all Malaysians can tackle the root cause of oral care issues and prevent oral health problems before they start—right at home, every day.”
The toothpaste comes in six variants with improved flavor, foaming, and freshness for a better user experience. To complement it, Colgate also launched the Total Active Prevention System, which includes a foaming toothbrush with enhanced bristles and a fresh mint mouthwash with zinc, providing 15 times more effectiveness against oral bacteria.
Colgate Total Active Prevention is available nationwide and online via Colgate Lazada, Shopee, and TikTok. For more details, visit the Colgate Total Active Prevention webpage and take the first step towards healthier smiles.
