PRISM+ new products line up.
PRISM+ took a decisive step toward becoming Malaysia’s go-to home and living brand on November 26, 2025, unveiling a broadened product ecosystem that spans air conditioning, laundry appliances, smart displays, and QLED televisions. The expansion signals the brand’s strategic shift from a display-first disruptor into a full-spectrum home solutions player tailored for modern Malaysian households.
The latest rollout is anchored by PRISM+’s first foray into the laundry category with the Typhoon top-load washer series, alongside the introduction of Luna Ultra 5-star inverter air conditioners, Roam and Roam Ultra smart lifestyle displays, and a refreshed SQ QLED TV lineup. Together, these launches reinforce PRISM+’s ambition to deliver energy-efficient, design-forward technology at accessible price points, without compromising performance.
The Typhoon washer from PRISM+.
At the core of this strategy is a consistent focus on everyday practicality. The Typhoon washer series, available in capacities ranging from 8.5kg to 12.5kg, is designed for straightforward use and reliable performance. Features such as smart load detection, auto balance control, residue-free detergent dosing, and one-touch drum cleaning address common household pain points, offering a fuss-free laundry experience built for daily use.
Cooling solutions remain a key pillar of PRISM+’s home ecosystem. The Luna Ultra air conditioner, positioned as Malaysia’s most affordable 5-star energy-rated smart air conditioner, delivers inverter-powered cooling with up to 45% lower electricity consumption compared to non-inverter models. Available in 1.0HP, 1.5HP, and 2.0HP variants, the Luna Ultra integrates advanced multi-layer filtration, self-cleaning technology, and app-based controls through the PRISM+ Connect platform, aligning efficiency with long-term usability.
Speaking on the expansion, Eric Kam, Country Director of PRISM+ Malaysia, said, “PRISM+ continues to expand its Home & Living portfolio with solutions that combine performance, accessibility, and modern design. This latest line-up reflects a commitment to making smart, energy-efficient technology attainable for more Malaysian households, while offering products that enhance comfort, convenience, and everyday living.”
Beyond core appliances, PRISM+ is also deepening its presence in lifestyle technology. The new Roam and Roam Ultra 27-inch smart lifestyle displays are designed for mobility and versatility, functioning seamlessly as workstations, learning screens, fitness companions, or entertainment hubs. Running on Android 14 with touchscreen capability, integrated cameras, and adjustable wheeled stands, the displays reflect a growing demand for flexible, multi-purpose screens in contemporary homes.
The newly launched SQ Series QLED TV.
Rounding out the ecosystem is the SQ Series QLED TV, offering Quantum Dot color technology, Google TV integration, and Dolby Audio at highly competitive price points. Designed for users seeking improved picture quality without premium pricing, the SQ Series strengthens PRISM+’s positioning as a value-driven alternative in Malaysia’s crowded smart TV market.
To bring the ecosystem directly to consumers, PRISM+ partnered with TikTok to host a TikTok Shop Super Brand Day at IOI Mall Puchong from November 28 to 30, offering hands-on product experiences, exclusive promotions, and bundle deals in collaboration with gaming brand TT Racing. The initiative underscores PRISM+’s direct-to-consumer DNA and its growing emphasis on experiential retail.
All newly announced products became available for purchase or pre-order starting November 26, 2025, via the PRISM+ official website and TikTok Shop, with selected items offered as ready stock.
As PRISM+ continues to expand its footprint in Malaysia, the brand’s evolving portfolio reflects a clear strategic direction: building a cohesive, accessible, and energy-conscious home & living ecosystem designed around the realities of everyday Malaysian life.
For more details, visit www.prismplus.my.
