TCRS marks its 26th anniversary with a nationwide brand refresh.
The Chicken Rice Shop (TCRS) has officially marked its 26th anniversary with a nationwide brand refresh, showcasing a revitalised mascot, updated staff uniforms, a refreshed printed menu, and new culinary offerings that highlight its evolution beyond traditional chicken rice.
As part of the update, the homegrown chain introduced expanded merchandise, including its own Sambal Chilli Crunch, allowing customers to bring its signature flavours home. Alongside its staple Hainanese Chicken Rice, the revitalised menu features new creations such as Boneless Crispy Roast Chicken, Strawberry Kunafa Pai Tee, BBQ Chicken Mayo Pai Tee, and Cakoi with Pandan Gula Melaka.
Ms Jane Wong, Deputy General Manager of The Chicken Rice Shop Restaurants Sdn. Bhd talks about 26 years of TCRS.
Ms Jane Wong, Deputy General Manager of The Chicken Rice Shop Restaurants Sdn. Bhd., highlighted that the anniversary represents both the brand’s growth and its ongoing connection with local diners.
“For 26 years, Malaysians have made The Chicken Rice Shop part of their everyday moments, and we are incredibly grateful for that support. This refresh isn’t just about a new look – it’s about showing Malaysians that there’s so much more to discover with us, from new dishes to new ways to bring our flavours home,” said Wong.
In addition to the brand refresh, TCRS reiterated its commitment to community support through its corporate social responsibility initiatives. Since 2000, the brand has provided over 7,000 sponsored meals annually to welfare organisations, orphanages, and nurseries across Malaysia.
TCRS’s new mascot, ‘The Little Chick.’
From its origins in 2000, TCRS has expanded into a prominent casual dining chain with over 160 outlets across the country. To mark the anniversary alongside National Day celebrations, TCRS launched its annual Merdeka campaign, running through 20 September 2026.
The campaign features a special Merdeka Combo priced at RM16.90, which includes a single portion of chicken (steamed, roast, or soy sauce), chicken rice, a choice of Keropok Lekor or Penang Rojak, and a 12oz soft drink.
More details can be found at www.thechickenriceshop.com or via their official Facebook page at https://www.facebook.com/thechickenriceshop/.
