Group photo at the end of the production facility tour, (from left) Kevin Tan, Getha’s project manager, Yong Mei Tsin, director of Getha, Vincent Tan Kai Long, its chief executive officer, Datuk Chan Foong Hin, Deputy Minister of Plantations and Commodities, Peter Dennis, undersecretary of KPK’s Rubber Industry Development Division (GET), and deputy chief executive officer of the Malaysian Rubber Council (MRC), Izwan Zarik Mohammad Sapari
Deputy Minister of Plantations and Commodities, Datuk Chan Foong Hin, together with officials from the Ministry of Plantations and Commodities (KPK), and the Malaysian Rubber Council (MRC) conducted an official visit to Getha today. The visit, aimed at strengthening Malaysia’s standing in the global rubber products market, underlined the growing urgency for a sustainable approach within the local rubber industry.
The deputy minister and the delegations were given a comprehensive tour of Getha’s production facilities. The tour provided an up-close look at the company’s manufacturing processes, from the handling of raw materials to the final stages of product assembly.
With facilities spanning over 1 million square feet, Getha is capable of producing 600 tons of raw latex per month, translating to 7,200 tons annually —equivalent to tapping an estimated 10 million rubber trees each month. Getha’s commitment to sustainability is evident throughout its extensive production chain, reinforcing its leadership in the industry while setting a benchmark for eco-conscious manufacturing practices.
Deputy Minister of Plantations and Commodities, Datuk Chan Foong Hin (center) urges plantation companies to also look into developing rubber plantations to increase the local natural rubber supply to reduce reliance on imports and strengthen local supply chain.
During the visit, both sides exchanged views and points on Malaysia improving its natural rubber quality through sustainability, enhancing its rubber standards and aligning with evolving international regulations, as well as the significance of ensuring imported natural rubber meets the European Union Deforestation Regulation (EUDR).
Getha stressed that robust branding efforts are essential for positioning Malaysian-made rubber products as a preferred choice in international markets, particularly in regions like Europe and the United States, where sustainability and certifications heavily influence the consumer purchasing decisions.
“Malaysian rubber, with the right branding and standards, can stand proudly among the best in the world, but this requires a strong and consistent narrative—one that not only emphasizes our commitment to sustainability but also shines a spotlight on the superior craftsmanship and quality that are the hallmarks of Malaysian natural rubber and rubber products,” expressed Vincent Tan Kai Long, Getha’s chief executive officer.
The deputy minister reviewing one of Getha’s finished products after the production facility tour.
Chan also commended Getha for its proactive stance in championing sustainable practices, noting that such initiatives are crucial for the long-term competitiveness of Malaysian rubber products. The deputy minister also reaffirmed the Ministry’s commitment to supporting efforts that align with global standards and consumer expectations. The visit marked a significant step toward aligning industry objectives with national policies geared toward sustainability, ensuring that Malaysia’s rubber industry not only thrives but leads in setting responsible and forward-thinking practices.
Acknowledging the need to increase Malaysian natural rubber production and strengthen the local rubber supply chain in Malaysia, Chan urged plantation companies to also look at reinvesting into rubber estates, saying, “Plantation companies whose operations are focused on palm oil should also look at reinvesting into rubber estates so that we do not rely so much and lose on rubber imports, for example, via unfavorable foreign exchanges.”
“We also have to look at improving the resiliency and reliability of our supply chain to help both ends of upstream and downstream industry players,” he added.
The deputy minister also highlights the ministry’s cluster proposal for rubber smallholders, an effort led by the minister, Datuk Seri Johari Abdul Ghani. “The minister is leading the initiative of clustering and organizing rubber smallholders so that we can help them increase their yields and the efficiency of their holdings to address the issue of unutilized plantations where we have rubber trees that remain untapped which could otherwise contribute to our local rubber supply,” said Chan.
For more information, please visit: Getha’s website, or follow Getha on social media: Instagram (@gethabedding), Facebook, and YouTube (@Getha).
