The World Out of Home Organization’s first in-person APAC Forum was held from October 11-13 2022 at the InterContinental, Kuala Lumpur. This forum came after WOO’s first post-pandemic in-person Global Congress in Toronto and to build on the success of virtual Forums for Europe, Asia and Africa in 2021 and early 2022.
There was a full programme of presentations and speakers from the region and the wider global Out of Home industry. Topics that were covered included Maintaining OOH’s Advantage in a Digital World; Responding to the Sustainability Challenge and Driving Growth in OOH through Audience Measurement.
The APAC Forum was commenced with Introductory drinks on Tuesday October 11, followed by a full programme of presentations on Wednesday October 12 and dinner in the city before a half-day of presentations on Thursday October 13.
WOO President Tom Goddard said, “Reconvening for our Global Congress in Toronto was a red letter day for the industry but, just as big a step forward had been the success of our virtual regional Forums for Europe, Asia and Africa.
“WOO is now a truly global organisation with wide membership across the world. Our first regional in-person Forum in the APAC region is another major advance and will highlight a vital region for the OOH industry. There will also be a further in-person Forum for the Middle East, early in 2023.”