by Kevin Chong
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17th edition of The Malaysia International Halal Showcase (MIHAS 2021)

Hosted by the Ministry of International Trade and  Industry (MITI) and organized by the Malaysia External Trade Development Corporation  (MATRADE), the 17th edition of The Malaysia International Halal Showcase (MIHAS 2021) will drive the global halal economy and ensure they receive a much-needed stimulus.

The MIHAS 2021 will officially kick off beginning 9 September 2021 until 31 December 2021, making it the longest-running global halal trade showcase in the world. These efforts were made to revitalize the global halal economy, which is facing challenges posed by the outbreak of the Covid-19 pandemic.  

“MATRADE is delighted to yet again organize MIHAS, which promises to offer an abundance of trade opportunities and trending market insights related to the global Halal economy. For the first time ever, this edition of MIHAS is presented in a digital format. We look forward to revitalizing Malaysia’s position as the global Halal hub with another successful showcase this year, a positive beacon amid the challenging environment,” Tan Sri Dr. Halim Mohammad, Chairman of MATRADE.

Tan Sri Dr. Halim Mohammad, Chairman of MATRADE

Tan Sri Dr. Halim Mohammad stressed that at the same time, the facilitation of virtual cross border trade and knowledge exchanges at MIHAS 2021 will prepare both local and international exporters to capitalize on the ever-present opportunities in the global economy.  He pointed out that this year, the virtual showcase is structured into three major components  comprising: 

  1. Virtual exhibition; 
  2. B2B Business matching (International Sourcing Programme – INSP) also known as  eBizMatch;  
  3. Knowledge Hub.  

The virtual exhibition this year features 549 virtual exhibitors with 52% or 303 comprising international exhibitors from 43 different countries. The top five countries include: 

  1. Indonesia (45 exhibitors); 
  2. China (25 exhibitors); 
  3. Philippines (20 exhibitors); 
  4. South Korea (18 exhibitors); 
  5. Thailand (16 exhibitors).

The top Halal segments this year are represented primarily by:

  1. Food and Beverage (327 exhibitors); 
  2. Services and Enablers (51 exhibitors); 
  3. Cosmetics and Personal Care (39 exhibitors); 
  4. Modest Fashion (38 exhibitors); and  
  5. Food Technology (34 exhibitors). 

On top of hosting a virtual exhibition, MIHAS 2021 will also feature a networking platform (eBizMatch) to introduce and connect more Malaysian exporters to new potential markets and international buyers throughout the three-month exhibition period. In addition to that, the third component of MIHAS 2021, the knowledge hub, offers registered trade visitors thought-provoking dialogues on Halal-related topics covering Islamic financing, innovation and business sustainability, digital technologies, the role of women, and perspectives from young entrepreneurs in the Halal economy.

Catch the virtual opening ceremony of the World’s Largest Halal showcase, the 17th Malaysia International Halal Showcase (MIHAS). Kindly find the details below:

Date: Thursday, 9 September 2021

Platform:  Facebook Live via

Time: 02.00 pm (Kuala Lumpur, Malaysia Time)

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