Pennie Lim Pei Ni, Founder and Chief Executive officer of HOMA; YB Dato’ Teng Chang Khim, Selangor State Executive Councillor for Industry and Trade; Dato’ Seri Dato’ Dr Michael Tio, Group Chief Executive and Managing Director of PKT Logistics Group
Malaysia’s first unmanned interior product showroom – Yellow Box by HOMA has launched its second unit at Floor Culture, Subang Jaya, offering a wide variety of affordable home decor. The showroom houses over 800 repurposed refurnishing products within a 20-feet used shipping container, earning it the record for the ‘Smallest Self-service Material Showroom’ by the Malaysia Book of Records.
Refurnishing Products
HOMA launched its first showroom earlier this month at Glenmarie, Shah Alam, selling products that are derived from overstock inventories and aging stocks from merchant brands that are refurbished in an effort to save mother nature and encourage a more sustainable environment for the future. They imply unique solutions to their business with their modern-day retail showroom concept, earning them the first place position in the Alibaba Global Startup contest 2021.
Seamless offline-to-online service using QR codes
HOMA has taken an innovative approach to the Yellow Boxes. The facility does not require any employee to be physically present as there are QR codes placed around the showroom that will direct customers to the product info, booking, or customer service support page. Walk-in customers that visit the Yellow Boxes are able to take a good look at the products and get them delivered to their doorsteps; this makes for a seamless offline-to-online process.
Pennie Lim Pei Ni, Founder and Chief Executive officer of HOMA receiving the Selangor Accelerator Programme certificate from YB Dato’ Teng Chang Khim, Selangor State Executive Councillor for Industry and Trade
YB Dato’ Teng Chang Khim, Selangor State Executive Councillor for Industry and Trade commented, “HOMA’s launching of their second Yellow Box is a proud moment for the Selangor state government, as HOMA is now on course to become one of the successful Selangor Accelerator Programme alumni.”
At the press conference, HOMA has revealed that they intend to launch seven more units all across Malaysia by March 2022 to make making high-quality and affordable home interior products easily accessible to all.
Pennie Lim Pei Ni, Founder and Chief Executive officer of HOMA
Pennie Lim Pei Ni, Founder and Chief Executive officer of HOMA, said, “We are thrilled that HOMA has made it in the Malaysia Book of World Records and to have won first place in the Alibaba Global Startup contest 2021. With our intentions of making the world a greener place and providing customers with home renovation items at affordable prices, we hope to expand our reach all across Malaysia and bring HOMA closer to everyone’s home.”
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Group Photo at the launch
