TOSHIBA UNVEILS JAPANDI FRIDGE: WHERE JAPANESE MINIMALISM MEETS SCANDINAVIAN ELEGANCE

by Iqmal Daniel
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Blending Japanese minimalism with Scandinavian elegance, Japandi fridge’s design embraces simplicity and warmth

Toshiba proudly introduces the Japandi series, featuring the new Japandi Fridge, a strategic move to meet Malaysian trends for modern, functional home living. Blending Japanese minimalism with Scandinavian elegance, the fridge’s design embraces simplicity and warmth with recessed walnut handles and natural textures, making it a perfect fit for contemporary homes.

Designed for convenience, the Japandi Fridge includes advanced features like OriginFresh preservation, Pro Aging Technology to enhance food flavor, Soft-Freeze at -3°C for texture retention, and HydroFresh to keep produce fresh. The PureAIR system eliminates 99% of bacteria, while the Quick Ice Making option ensures busy households stay efficient.
Steven Yang, Managing Director at Toshiba Sales & Services Sdn. Bhd. said, “Toshiba has long been a trusted brand in Malaysian homes, offering solutions that enhance convenience, sustainability, and quality of life. Our mission is to improve lives while building a more sustainable future. For over a century, Toshiba has focused on creating innovative, reliable solutions that elevate everyday living.”

Group photo with Lim Bo Qiang, during the launches of Japandi fridge

Reflecting Toshiba’s philosophy of precision – where ‘Details Matter’ – every aspect of the Japandi Fridge has been meticulously designed with the consumer in mind. Whether through enhancing efficiency, improving functionality, or refining aesthetic elements, this attention to detail defines Toshiba’s approach.

“The interior of the Japandi Fridge is not just functional but a true art piece. In line with my philosophy that simplicity holds its elegance, every element is designed to harmonize with its surroundings. The clean, minimalistic lines and subtle textures embody the idea that everything in a home can be art. It reflects a shift towards creating practical and visually enriching spaces, where less is truly more,” said Lim Bo Qiang, Malaysian award-winning artist and well-known interior designer.

Chef Kuwa showcasing how fresh the Salmon that being kept in the Japandi fridge

Chef Kuwa, a Japanese chef with 20 years of experience handling fresh ingredients, especially delicate cuts like salmon, said, “I know how vital it is to maintain freshness. The Japandi Fridge ensures that food is kept in peak condition, preserving quality and taste. For anyone who takes food seriously, this fridge provides the ideal environment for maintaining the integrity of fresh produce.’

The Japandi Fridge is available in two models: the GR-RF695WI-PGY(67) 585L for RM12,429 and the GR-RF690WI-PGY(67) 580L for RM12,859, available at major retailers. More information can be found at www.toshiba-lifestyle.com/my.

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