MoU signing ceremony graced by Tuan Zakaria Abdul Hamid, Chairman of the National Film Development Corporation Malaysia (FINAS)
Shariah-Compliant investment holding company – Radiance Assets Berhad (Radiance) collaborates with the Malaysian Veteran Artists Foundation through its subsidiary, Radiance Studios, to provide opportunities for veteran artists and aspiring talents through some 20 to 30 short films that are centered around Malay proverbs. The MoU signing ceremony took place at Sunway Putra Hotel, Kuala Lumpur, in the presence of Tuan Zakaria Abdul Hamid, Chairman of the National Film Development Corporation Malaysia (FINAS).
“The pandemic took a toll on many creatives, especially veteran artists who do not have many opportunities in the industry. This collaboration will provide these artists with a support platform, courtesy of Radiance Studios,” says Muhamad Yasin Musa, Chief Executive Officer of Radiance Studios Sdn Bhd.
Muhamad Yasin Musa, Chief Executive Officer of Radiance Studios Sdn Bhd.
The objective of the collaboration is to forge a long-term relationship between the two organizations that can see veteran artists in Malaysia are genuinely appreciated and recognized. To kickstart the initiative, the films will be broadcasted on their YouTube channel – RediGo producing content that will emphasize educational, inspirational, and motivational concepts.
“The short films will also introduce new talents to the movie industry who will collaborate with the leading veteran artists under Yayasan Artis Veteran Malaysia,” Dr. Mohd Ezman Zamani, Executive Chairman of Radiance Assets, said.
Chairman of the Malaysian Veteran Artist Foundation Kismah Johar hopes that the initiative implemented by Radiance Assets Berhad sets an example for more companies to come forward and help veteran artists in the country to create and generate income.
He adds that the Malaysian entertainment industry should take inspiration from Hollywood where the veterans in the industry get paid more than new up-and-comes.
Group Photo
