The Ministry of Tourism, Arts & Culture (MOTAC) launched the Tourism Recovery Plan 2022 and the second version of the “Cuti-Cuti Malaysia” song as an effort to boost domestic tourism in conjunction with the country’s transition into the endemic phase.
The Tourism Recovery Plan 2022 is a continuation of the Economic Stimulus Package (PRE 1.0) under the Tourism Industry Recovery Plan that involved the distribution of incentives to Malaysians in the form of discounts, vouchers, and rebates that started on 29 April 2022.
“This step will be able to stimulate the demand of the tourism industry to support those affected to remain competitive,” said YB Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture.
Tourism Malaysia announced that they are collaborating with diverse Tourism Associations to offer various domestic travel destination packages through registered travel agents with the Shoppee e-marketplace application.
Malaysians can get a discount of RM100 for travel package purchases of RM200 and above starting 29 April to 31 October 2022, valid for bookings up to 31 December 2022 through Shoppee Pay. An estimated 14,925 Malaysians will benefit from this initiative, targeting sales of RM2,985,000.
In line with empowering domestic tourism, ethnic pop star, Aina Abdul, starred in the debut of the second version of Malaysia’s infamous holiday campaign song, ’Menemui Semula,’ with a combination of world hip-hop and electronic dance music (EDM).
To convey the message of the country’s nature, the song incorporates traditional music such as flute, gamelan, erhu, kompang, drums, and others. Rediscover Malaysia’s treasures of nature on the Malaysia Truly Asia Youtube channel.