To celebrate the launch, Pizza Hut has sparked up a creative campaign that reaches out and relates to what all Malaysians are likely feeling right now – the longing for travel and new experiences amidst the stricter lockdowns since June. The solution is to offer Malaysians a chance to experience a new way of travel – through their tastebuds with the new Hand Crafted San Francisco Style Pizza. Following years of development, the new Hand Crafted San Francisco Style Pizza gives a light, airy yet crisp eating experience, created especially to delight the taste buds of the new modern pizza lovers. The multi sensorial crisp, light and airy bite is a new extraordinary out-of-this-world experience in itself akin to the very same feeling that you get from traveling to new places.
The new Hand Crafted San Francisco Style Pizza is handmade fresh daily using sourdough that goes through a long fermentation process, creating open cell structures that actually transforms the taste and texture of the pizza. This results in a unique pizza crust that is crisp on the outside, yet soft, light and airy as you bite into it, while leaving an aftertaste of subtle sourdough flavor.
“We hope to make the lockdowns more bearable with this creative campaign where 10,000 lucky Malaysians will be able to grab the Pizza Travel Pack at an introductory price of RM 1.90 to easily enjoy the extraordinary new pizza experience in a simulated traveling setting,” said Emily Chong, Chief Marketing Officer of Pizza Hut Malaysia.
The unique Pizza Travel Pack will be available for purchase on 14th – 16th of August 2021 (3 days) at 3 pm for 1 hour only at https://travel.pizzahut.com.my on a first come, first served basis. Meantime, the new Hand Crafted San Francisco Style Pizza is widely sold across 418 stores nationwide through online delivery and takeaway from www.pizzahut.com.my, Pizza Hut App, GrabFood or simply walk-in to any Pizza Hut stores for dine-in and takeaway. This innovative crust is available.