On 11th August 2021, Samsung Electronics Co., Ltd. (SAMSUNG) made a historic live streaming global launch, entitled #SamsungUnpacked, unveiling its next generation of flagship smartphones in the presence of the world’s most popular K-Pop group, BTS.
SAMSUNG today opened the next chapter in foldable innovation with two new smartphones, the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G. Both devices are premium foldable smartphones built with the craftsmanship and flagship innovations Samsung users have come to love and expect. The third generation of these category-defining devices incorporates key improvements that Samsung foldable users have asked for—making them more durable with more optimized foldable experiences than ever before. From iconic design to immersive entertainment, Z Flip3 and Z Fold3 offer users unique new ways to work, watch, and play.
Many surveys have shown that market demand for foldable smartphone is growing, and is up to 6.5 million units in 2021, which is triple of last year. Bryan Choi, Executive Vice President and Head of Strategic Marketing of Mobile Communications Business, Samsung Electronics said, “With the new Galaxy Z series, we’re bringing foldable innovations to more consumers and by breaking down the barriers of entry with prices starting from $999. Foldable smartphones are set to become the new standard in mobile devices as the category turns mainstream. I’m confident that with our new Z series, we can drive record high demand for foldables, inviting more consumers to enjoy the new way of using a smartphone.”
For those who need the ultimate device for productivity and immersive entertainment, Z Fold3 is a true multitasking powerhouse with next level performance, an undisrupted 7.6-inch Infinity Flex Display, and the first ever S Pen support on a foldable device. For those who want style that comes with function, Z Flip3 is the ideal device with its sleek, compact, and pocketable design, enhanced camera features, and a larger Cover Screen built for quick use on the go.
“With Galaxy Z Fold3 and Z Flip3, Samsung is once again redefining the possibilities with foldable smartphones that empower users with the flexibility and versatility needed for today’s fast-paced world,” said Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “As a pioneer and industry leader in the foldable category, we’re proud to build on our legacy of innovation with the Z Fold3 and Z Flip3. These devices equip consumers with technologies that unlock new ways to maximize and enjoy every moment with an ecosystem built on openness and innovation.”
The durability of the new Galaxy Z Fold3 and Galaxy Z Flip3, foldable smartphones are to be reiterated and set to become the new standard in mobile devices as the category turns mainstream. Dr. Won-Joon Choi, Executive Vice President and Head of the Flagship Product R&D Team of Mobile Communications Business, Samsung Electronics said, “We are able to deliver the world’s first water resistant foldable smartphones by implementing the innovative sealing design that our engineering team has come up with. We’ve also increased the durability of our flexible displays by about 80% more than the previous foldables, by redesigning the layer structure and using a new protective film. Furthermore, the outer body is protected by Armor Aluminum and Gorilla Glass Victus, our strongest aluminum frame and our toughest glass yet.”
In summary, the best things come in threes, from movie trilogies to top three winners, and now amazing new prices to stay on three amazing Samsung devices. Three powerful, innovative tools that can easily be yours now at an affordable price! Samsung also offers an official trade-in program that can help you receive instant rebates and savings when you hand in your old device while our Easy Installment Plan gives you more control of your finances with no interest charged! Get your hands on this trio today; check out the new recommended retail price below:
For more information about the newly announced Galaxy Z Fold3, Galaxy Z Flip3, and Galaxy Buds2, kindly refer to the press releases attached or you can visit:
- Samsung Malaysia website: samsung.com/my/
- Samsung Malaysia Newsroom: https://news.samsung.com/my/
- Galaxy Z Fold3: samsung.com/my/smartphones/galaxy-z-fold3-5g/
- Galaxy Z Flip3: samsung.com/my/smartphones/galaxy-z-flip3-5g/
- Galaxy Buds2: https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds2-lavender-sm-r177nlvaxme/