PUMA Malaysia officially announced that local TV personality, Ben Amir, will be the face of its latest brand partnership with AL-Ikhsan Sports. Through the joint collaboration, the brands intend to feature more of PUMA’s affordable lifestyle collection across all AL-Ikhsan Sports outlets nationwide.
Following the tagline ‘Fresh Looks Everyday’, the first collection that Ben Amir features is PUMA’s selection of work from home outfits made to be comfortable, affordable, and suitable for the emerging work from home culture. Ben Amir has quickly risen to fame in Malaysia, claiming the 33rd “Bintang Popular Berita Harian” award, “Stylo Sangat” award, and went on to establish his presence as the country’s ‘Most Popular TV Actor’ in 2020.
“Selecting Ben Amir as the face of our collaboration with AL-Ikhsan Sports was a natural decision as he is very much in touch with the fashion and fitness-based values of our brand that aims to make style, comfort, and sports accessible to a wider audience,” said Steven Tan, Country Manager of PUMA Malaysia.
Ben Amir said, “When it comes to fashion, I constantly try to keep up with trends and looks I find interesting. Aside from being a fitness enthusiast, I would also like to extend my passion for sports and fashion to my fans. I have always been a great fan of PUMA’s legacy and influence in the global sports and fashion industries, I am honored to be collaborating two brands that are constantly looking to inspire youths through sports and fashion.”
PUMA’s collaboration with AL-Ikhsan will feature a wide variety of affordable and stylish products that range between RM39 to RM299, available at AL-Ikhsan stores and al-ikhsan.com.
