by Kevin Chong
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Grand Opening of the first TUMMOUR outlet in Malaysia with VVIPs – Mr. Liven Chong, CEO of ThaiFeng Holdings SDN BHD; Mr. Ahmad Rizal Bin Khalit, Director of Business Development Division at the Ministry of Domestic Trade and Cost Of Living (KPDN); and Y.A.M. Tengku Dato Dr. Hishammuddin Zaizi 

Klang Valley denizens will now have access to a massively popular restaurant as one of Thailand’s most coveted brands –TUMMOUR has made its way to Malaysia. With over 150 outlets worldwide, TUMMOUR intends to expand its presence in Malaysia by establishing 50 branches within the next three years, beginning with the grand opening of its first outlet in the Empire Shopping Gallery, Subang Jaya, where its Muslim-friendly menu was introduced for the first time. 

Being a brand under the restaurant chain giant – Zen Corporation Group Public Company Limited, TUMMOUR serves authentic Northeastern Thai cuisine (Isaan) in over 150 branches across the globe including Thailand, Myanmar, Cambodia, Laos, etc. Established in 1989, the renowned restaurant brand has left a mark on the hearts of locals and foreigners alike for its delectable genuine Thai dishes. 

ThaiFeng Holdings SDN BHD (Malaysia) collaborates with Zen Corporation Group Public Company Limited (Thailand) to establish 50 TUMMOUR outlets nationwide in the next 3 years

Operating for over 34 years now, the eating establishment takes consumers on a gastronomical journey where they are welcomed with serene nature-inspired embellishments that resemble the lush paddy fields of Thailand and are greeted with warm salutations. Famous for bona fide Thai cuisine, customers can indulge in a variety of classic flavors along with some unconventional ones that are sure to tickle their tastebuds. 

TUMMOUR serves a simple yet deeply satisfying Thai menu that features many Malaysian-favourite Thai food such as  Papaya Salad (Som Tum), Spicy Prawn Soup (Tom Yum Koong), among others. Customers will be pleased to find a selection of meat and seafood dishes, soups, salads, desserts, and much more on TUMMOUR’s impressively extensive Muslim-friendly and pork-free menu.

Mouth-watering dishes served at TUMMOUR – Tom Yum Kong, Deep Fried Tilapia Fish with Stir Fried Eggplant in Oyster Sauce, Stir Fried Soft Shell Crab in Yellow Curry, Fried Rice with Shrimp, Khong Chicken Soup with Special Chili Paste, Somtum Thai Papaya, Deep Fried Chicken Wings.

As they embark on their journey into the Malaysian market, Zen Corporation Group Public Company Limited is working alongside ThaiFeng Holdings SDN BHD to establish 50 branches across Malaysia in the next three years, generating hundreds of job opportunities in the process. 

Mr. Ahmad Rizal Bin Khalit, Director of Business Development Division at the Ministry Of Domestic Trade & Cost Of Living (KPDN)

Mr. Ahmad Rizal Bin Khalit, Director of Business Development Division at the Ministry Of Domestic Trade & Cost Of Living (KPDN), said, “It is mutually beneficial for both parties to gain exposure to new markets which could lead to a myriad of avenues that will benefit the economy, create job opportunities, and more importantly, nurture more local entrepreneurs to obtain the skills and experience necessary to obtain international success through franchising.”

In addition to this, both parties are looking to nurture local entrepreneurs in their pursuit to expand nationwide in order to ultimately boost Malaysia’s expertise in retail and franchise operations. Additionally, it was also revealed that ThaiFeng Holdings SDN BHD will take charge of incorporating seasonal Malay-influenced Thai menu items to further engage Malaysia’s diverse group of people. 

Mr. Liven Chong, CEO of ThaiFeng Holdings SDN BHD

Liven Chong, Chief Executive Officer of ThaiFeng Holdings SDN BHD, said, “Thailand, as we all know and love, is a food paradise that Malaysia adores. With the opening of TUMMOUR in the Empire Shopping Gallery, we are able to bring that paradise closer to home and extend a platform to get a glimpse of Thailand, for those longing to travel there. Hence, we intend to bring this forward to more people across Malaysia as we expand to 50 outlets in the next three years.” 

Siruwat Chatchawan, Chief Commercial Officer of Zen Corporation Group Public Company Limited commented saying, “I am incredibly thrilled to act as a bridge between Thailand and Malaysia through TUMMOUR. Branching out to Malaysia has always been one of our priority objectives, and we are ecstatic to have finally reached that milestone. As we grow in Malaysia, I take this opportunity to invite locals to leverage our vast experience in franchising worldwide, for the advancement of Malaysia’s food and beverage industry.” 

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