by Adam Ham
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Vivo will be introducing its new flagship series, Vivo X70 Series to a global audience on 10th September 2021. The global launch date will follow the launch of the new Vivo smartphones in China on September 9th. Three new smartphones under the series will be launched with Quad-Camera Setup with Zeiss optics, Origin OS, 120 Hz AMOLED displays, 32MP front-facing shooter, Android 11, 66W charging support and more upgrades. The line-up will include the vanilla X70, X70 Pro, and X70 Pro+ models. The two Pro models will also feature Zeiss T* Coating that will avoid the effect of flares, stray light and ghosting. Vivo has confirmed that the devices will ship with Origin OS, an upgrade to Vivo’s earlier operating system Funtouch OS, as confirmed through Vivo’s global website.

In the mean time, the standard version of the Vivo X70 Series is expected to come with the MediaTek Dimensity 1200 flagship chip; the Vivo X70 Pro will sport the Exynos 1080 flagship chip; the Vivo X70 Pro+ will feature the Qualcomm Snapdragon 888 Plus flagship chip. The top variant is rumored to come with the Snapdragon 888 Plus chip, showcasing Qualcomm’s best performances.

Previously, Hu Baishan, Executive Vice President of Vivo, said that their self-developed V1 chip is a professional imaging chip. The research and development lasted 24 months and more than 300 people have participated in research and development. The flagship new product Vivo X70 series will come on September 9, expected to debut the chip together as well. One of the biggest highlights is the improved shooting experience of night scene videos. The imaging system is one of Vivo’s long-term strategic tracks. Vivo has been investing substantially in this space for over five years and has made many industry-leading advancements along the way, including Gimbal Stabilization technology and Selfie Spotlight.

To achieve a balance between products and technology, Vivo will employ a three-pronged strategy based on consumer insights, focusing on product planning, technical planning, and technical pre-research. The Vivo Central Research Institute will be in charge of developing new technologies that are in line with consumer needs, industry trends, and user scenarios.

Vivo’s vision for the next 10 to 20 years is to produce excellent products with a design-driven value proposition, bridging the gap between humans and the digital world by offering users a more convenient mobile and digital experience. With the goal of creating a healthier, longer-lasting world-class organization, Vivo will continue to pursue aggressive development plans.

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