The launch of Sensodyne’s World Oral Health Day 2025: A Happy Mouth Is… a Happy Mind! (From Left to Right) ● Yang Berusaha Miss Chan Hui Yin, President of Malaysian Dental Students’ Association ● Yang Berusaha Prof. Dr. Tuti Ningseh Mohd Dom, Chairperson of Dental Deans Council ● Yang Berusaha Brigadier General Dr. Sharifah Azlin Juliana binti Syed Zainal Abdullah representing Major General Dato’ Dr. Zulkifli bin Zainal Abidin, Dental Director of Malaysian Armed Forces Headquarters, Health Services Division ● Yang Berusaha Dr. Jamaliah binti Omar, Deputy Director, Oral Health Promotion Section, Ministry of Health, representing Dr Fauziah binti Ahmad, Deputy Director General of Health (Oral Health), Oral Health Programme, Ministry of Health ● Yang Berusaha Assoc Prof Dr. Mas Suryalis Ahmad President of Malaysian Dental Association, Dean of Faculty of Dentistry, Universiti Teknologi MARA ● Mr. Law Chen, Marketing Director – Malaysia, Singapore & Brunei ● Mr. Danny Hoh, Chief Operating Officer of Watsons Malaysia ● Ms. Carrol Tan, Head of Trading of Watsons Malaysia ● Katrina Mangubat, Channel Director Pharmacies, Digital Commerce and Alternate Channels ● Amit Mathur, Head of Trade Marketing – Malaysia, Singapore & Brunei
A survey by Haleon, a global consumer health leader, found that 69% of 248 Malaysians experience regular tooth sensitivity, yet 61.8% avoid seeking dental care. Cold foods, sweets, and hot drinks are the main triggers, with only 13.1% brushing their teeth to manage the discomfort, highlighting low awareness.
In response, Sensodyne is re-launching its Fresh Mint toothpaste with an improved formula offering 24-hour protection, long-lasting freshness, and Triple-Action Cleaning Technology to relieve sensitivity and promote better oral health.
Mr Law Chen, Marketing Director – Malaysia, Singapore & Brunei sharing insights at Sensodyne’s World Oral Health Day 2025: A Happy Mouth Is… a Happy Mind! event launch.
In response to this widespread issue, Sensodyne has announced the launch of Sensodyne Fresh Mint. This new toothpaste, specially developed with an improved formula, provides lasting relief and allows Malaysians to live life without the fear of sensitivity. Sensodyne Fresh Mint offers a range of benefits to tackle sensitivity with 24-hour protection and a long-lasting freshness. This new product came with Triple-Action Cleaning Technology, which polishes teeth, removes surface stains, and brushes away bacteria for a cleaner, healthier smile.
“These findings underscore the urgent need for effective solutions and greater awareness around sensitivity. That’s why Sensodyne, in collaboration with the Malaysian Dental Association, is intensifying efforts to raise awareness and promote early intervention, because if left untreated, sensitivity can lead to more serious dental issues,” shared Law Chen, Marketing Director at Haleon Malaysia, Singapore, and Brunei.
Yang Berusaha Dr. Mohd Salman bin Masri, Periodontist representing Malaysian Dental Association (MDA) and Mr. Law Chen, Marketing Director at Haleon Malaysia, Singapore & Brunei, along with content creators, Joey Leong, Hazeman Huzir and Sharifah Rose during the panel discussion at Sensodyne’s World Oral Health Day 2025: A Happy Mouth Is… a Happy Mind! event launch.
“Tooth sensitivity is more than just a minor inconvenience, it can signal deeper oral health issues. Yet, many Malaysians endure it without realising how much it affects their daily lives. That’s why it’s crucial to address sensitivity early, right when you first feel it. Ignoring it could lead to bigger problems down the line,” said Dr Mohd Salman Bin Masri, a Periodontist representing the Malaysian Dental Association (MDA).
To commemorate World Oral Health Day, Sensodyne is launching a nationwide campaign, “A Happy Mouth is…A Happy Mind,” to unite Malaysians. As part of this initiative, Sensodyne is collaborating with the Malaysian Dental Association to offer one month of complimentary dental check-ups across more than 500 clinics in Malaysia from 21st April to 21st May 2025. Sensodyne Fresh Mint is available nationwide at pharmacies, dental clinics, minimarkets, supermarkets, hypermarkets, and provision stores
To learn more about the campaign, visit www.sensodyne.com.my
