All of the emerging TikTok content creator who achieved the TikTok awards
The second year of the TikTok awards Malaysia, a collaboration between TikTok and TV3, marked a significant milestone, garnering an impressive 20.3 million views on TV3’s digital platform. The prestigious awards night celebrated the achievements of 14 emerging TikTok content creators which was broadcasted live from the World Trade Center Kuala Lumpur (WTCKL) on 11th August 2024 via TV3, and the official TikTok Malaysia account.
This accomplishment also reflected a remarkable engagement rate of 6.7% per impression, with over 9.7 million interactions across all TV3 platforms. The diverse content appealed to various generations, particularly Generation Z, with 51% of the content being described as inspiring and 34% as joyful. Social media audience reach and data clearly indicate that TV3 has successfully engaged Generation Z while reinforcing its brand appeal across the broader market.
Che Sayang awarded as the Creator of the year!
The highly anticipated category, Creator of the Year was awarded to Che Sayang (@chesayang_kitchen) who concluded the evening with an inspiring speech encouraging others to pursue their dreams. Che Sayang, whose real name is Qayyum Halid, was awarded a trophy and a sponsored Honor 200 5G smartphone. Additionally, all category winners also received a trophy in recognition of their achievements.
The TikTok Awards Malaysia 2024 was organized by TV3, with the support of key sponsors and collaborators, including the HONOR 200 Series 5G, The Raw Skincare, TikTok Shop, and others. For the latest updates on your favorite programs, follow TV3 on Facebook, Twitter, YouTube, and Instagram at @TV3Malaysia.
